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      HOKA NAZ Elite to Partner with Rudy Project as Official Eyewear Partner

      HOKA NAZ Elite to Partner with Rudy Project as Official Eyewear Partner


      FLAGSTAFF, (AZ) – January 14, 2020 – HOKA ONE ONE Northern Arizona Elite has announced a partnership with Rudy Project, one of the world’s leading sports eyewear companies. The deal, signed January 1 of 2020, ensures HOKA NAZ Elite athletes will wear Rudy Project performance sunglasses exclusively in both training and racing.

      Rudy Project, founded in 1985 in Treviso, Italy, has been worn by some of the world’s greatest endurance athletes including Tour de France Winners and Ironman® World Champions.

      HOKA NAZ Elite, launched in 2014, has quickly become one of the most successful, and most popular, professional distance running teams in the United States and across the globe. The team’s athletes have won 10 National Titles, produced eight top-ten finishes at World Marathon Majors, taken home five international medals and won a grand total of 62 races.

      HOKA NAZ Elite head coach Ben Rosario said Rudy Project is exactly the type of partner the team was looking for.

      “Rudy Project has been, and continues to be, a leader in performance eyewear because they are relentless with their innovation,” Rosario said. “That relentlessness, we feel, mirrors our own and we are thrilled to be able to wear Rudy Project sunglasses in training, in racing, and to share the product with our fans all over the world.”

      Rudy Project Director of Sports Marketing, Chris Lupo, echoed Ben’s thoughts.

      “We, at Rudy Project, are so excited to partner with Northern Arizona Elite. This is a world-class running team, comprised of extraordinary people. Rudy Project is proud to support the Team with the most technologically advanced sports eyewear in the world.”

      The HOKA NAZ Elite roster currently includes six athletes who will compete at the upcoming United States Olympic Marathon Trials; Stephanie Bruce, Scott Fauble, Scott Smith, Aliphine Tuliamuk, Kellyn Taylor and Sid Vaughn. Nick Hauger, Lauren Paquette and Danielle Shanahan will focus on the U.S. Olympic Track and Field Trials. The team also features three international athletes hoping to represent their respective countries in Tokyo; Matt Baxter from New Zealand, Canadian Rory Linkletter and Great Britain’s Alice Wright.


      About Northern Arizona Elite
      HOKA ONE ONE Northern Arizona Elite is a professional sports organization whose mission is to recruit, develop and produce distance runners to compete at the very highest level of international athletics and operate as a successful business by building a global fan base for the team and its athletes through comprehensive and ongoing marketing efforts on a local, national and international level.

      Rudy Project Partner Spotlight: United States Military Endurance Sports

      Rudy Project Partner Spotlight: United States Military Endurance Sports

      USMES Team

      Rudy Project is the proud supplier of helmets and eyewear to the riders, runners and triathletes of United States Military Endurance Sports.

      USMES is a 501(c)3 ​organization chartered to support endurance sports education and activities for current, retired, and veteran members of the United States Armed Forces. What began in 2009 as an elite cycling team has grown into a thriving multi-sport recreational, club, development, and elite athletic program.

      USMES supports Cycling, Triathlon, Running, and Adventure Racing teams for amateur athletes of all abilities, including special programs for wounded veteran and adaptive athletes. USMES provides athletes incredible opportunities including camps, clinics, focus events, team competitions, and non-competitive gatherings.  

      Beyond the national level Elite Team, USMES offers members a unique mentoring program helping athletes, regardless of ability, by offering discounted coaching, skill development opportunities, and a growing library of education materials supporting beginner and intermediate athletes. Over 15 Regional Clubs across the USA and overseas provide localized support, mentoring and team organization.

      Finally, USMES improves access to competitions for athletes of all levels and lowers the cost of athlete participation through discounts on competition gear, targeted event reimbursement, and limited athlete competition grants.  

      Rudy Project is proud to support the efforts of the active and veteran military members of the United States Military Endurance Sports programs.

      Even if you're not a member of the USMES, you can still show your patriotic spirit in some of these Rudy Project Red, White and Blue glasses or helmets:

      Perfect Fit | Finding the Best Glasses for Your Face

      Perfect Fit | Finding the Best Glasses for Your Face

      Let’s face it, choosing the right eyewear with a functional, comfortable fit can be challenging. There are fit guides out there but they may only add to the confusion for most people as they try to categorize face shape and styling based on face size (typically male versus female) and face shape. Determining whether you have a round, oval, heart-shaped, square, or triangle face isn’t very cut and dry. The reality is most people are a combination of two or three of the options and, in the end, the guide spits out a list of one-size-fits-all eyewear, anyway.

      The best way to get a functional, comfortable fit starts with the proper frame size that offers adjustability. Different frame sizes help match to different face sizes and adjustable touch points at the nose pieces and temples allow users to tailor the fit exactly to their face shape.

      Not only are properly fitting eyewear pieces more comfortable, they also protect your eyes better and enhance your vision. In most sports, vision drives performance. Having great-fitting eyewear can boost performance by reducing glare and enhancing contrast while being less distracting by staying in place and feeling comfortable.


      All of Rudy Project sunglasses are designed to offer unparalleled comfort and a perfect fit - Total Comfort. Shaped by bio-metric engineers and tested by professional athletes, our eyewear incorporates phenomenal comfort solutions, complete adjustability, and full customization.

      Several models – like the Rydon and Spinhawk – offer Standard and Slim fit frame sizes. The Tralyx model takes it a step further with Standard, Slim, and XL frame options. As you probably guessed, the Slim Fit models are designed for people with slimmer face profiles while the XL frame is for larger faces.

      Tralyx Slim inside Tralyx XL

      All of Rudy Project’s sport and some casual eyewear feature fully adjustable temple tips and nose pieces. The tips can be adapted in any direction by applying light pressure, and thanks to our innovative T-Lock system, they can be replaced when worn to maintain a completely customized fit and perfect grip.

      The adjustable nose pieces provide outstanding comfort and offer an exceptional fit for any shape face and cheek structure.The nose pieces can be used to adjust the glasses' height and distance from the face, which also helps prevent fogging. These adjustments allow users to customize their fit to perfectly match their needs and will accommodate people looking for Asian, alternate, or low-bridge fit glasses.


      Not only does Rudy Project offer customizable eyewear, they have five ways to adapt prescription lenses to their glasses: Directly into the lens, with an optical dock, Rx direct clips, Rx insert adapter, and flip up design. Athletes with prescription requirements can benefit from the comfort and the wide field of vision of numerous models. Whatever your prescription needs, Rudy Project has you covered.


      Like any high performance piece of equipment, you need a level of customization for it to perform its best. With eyewear, you want to improve your vision and protect your eyes, and it all starts with getting a great fit. It doesn’t matter how well the lens works if the glasses are uncomfortable or won’t stay in place. With Rudy Project’s Total Comfort system, you get a custom fit every time.

      Photochromic ImpactX | The Perfect Lens For All Conditions

      Photochromic ImpactX | The Perfect Lens For All Conditions

      Photochromic lenses automatically regulate the darkness of the lens according to light exposure, making them the ideal lens for everything from competitive sports to casual wear. The molecules responsible for changing lens tint are activated by the sun's ultraviolet radiation, allowing them to handle a wide range of environments, even on cloudy days. The darkness of the lens will adjust within a designated range according to the level of light exposure, making every shade possible – from light to dark and everything in between – and it only takes a few seconds for lens to adjust.

      All lenses that adapt to light use photochromic molecules; the superiority of Rudy Project’s ImpactX photochromic technology lies in their exclusive formula. Most standard photochromic eyewear relies on lens coatings, but Rudy Project ImpactX lenses incorporate a more sophisticated technology. The photosensitive material responsible for the hue change of the lens is embedded directly in the lens matrix, making them both more durable and optically superior.

      ImpactX was originally developed for military and aerospace requirements to provide bulletproof, transparent, and lightweight material capable of providing superior protection, reliability, and longer lasting performance than polycarbonate.

      ImpactX 2: High Dynamic Range

      In addition to faster activation, the innovative photochromic pigments specifically developed for the new ImpactX 2 lenses, incorporates an advanced filter function which scientifically modulates the wavelength of light passing through the lens. By eliminating a portion not perceived by our eyes and optimizing its spectrum, the High Dynamic Range technology provides extraordinary visual performance. While maximizing the chromatic range, perceived benefits include superior perception, sharper image and unparalleled enhanced contrast definition.


      Light Transmission: 9 to 74%


      Light Transmission: 13 to 62%


      Light Transmission: 17 to 76%


      Light Transmission: 16 to 75%


      Light Transmission: 17 to 73%

      Unbreakable Photochromic Optics

      ImpactX lenses feature a semi-rigid platform and are guaranteed unbreakable for life. Their molecular semi-rigid properties ensure unique light management and unparalleled eye protection from sun rays and atmospheric elements.

      Rudy Project offers ImpactX photochromic lenses in numerous casual and performance eyewear to fit a wide range of needs with technology that helps ensure you always have the perfect lens for the conditions.

      Choosing a Race Helmet

      Choosing a Race Helmet

      Not all helmets are created equal. A lot goes into your race day kit – tri suit, nutrition, hydration, sun protection, etc. But one of the single most important things you can consider is your helmet – including elements like the aerodynamics, ventilation, and fit. A well-ventilated and comfortable helmet can make the difference between a successful race day and a DNF accompanied by heat exhaustion.

      Factors to Keep in Mind When Selecting A Helmet

      • Fit – this is the single most important element to consider. When you try on a helmet, make sure you try it on like you’re going for a ride: If you wear a sweat band, put the sweat band under the helmet; If you ride with your hair in a braid or ponytail, pull your hair back into your style of choice and make sure the retention system fits around your ponytail or sits on your braid comfortably. Experiment with different padding —Rudy Project helmets come with various pad options—find what’s most comfortable for you.

        Simulate your riding position: Tuck into aero, make sure that you can comfortably and easily keep your head in a position like you are looking up the road, without the helmet slipping down. Some heads are more circular, some are more oval, and if you choose the wrong helmet for your head shape, you’ll notice uncomfortable pressure points on your forehead and temples, or even your neck.
      • Aerodynamic profile – in an ideal world, we’d all be able to spend hours in the wind tunnel, finding the optimal helmet that matches our body position. Since that’s not realistic, it helps to think instead about the kinds of courses you’re doing (flat and in the aero bars = most aero; hilly and out of aero = most versatile). The pros and other athletes can be informative as far as what’s new, but bike fit is highly individualized, and pros vary widely in their helmet selection. For example, some rock a road aero helmet, while others go with longtail aero helmets, and others go for a more ‘jelly bean’ style – at the speeds pros are going, their savings from an aero helmet may be vastly different from yours, or the athlete next to you.
      • Ventilation – The best way to evaluate ventilation is to take your helmet out for a ride. But, few stores will let you walk away with a helmet and bring it back if it doesn’t work out. Rudy Project offers a 90 day return window, so you can always order a helmet and test it out. If a helmet is not 100% satisfactory, you can send it back for a full refund.
      • Weight – As you move above the $100 mark, you’ll find helmets are much lighter due to higher quality materials, like lightweight EPS foam. Advanced safety features enhance the protection provided by the helmet, while maintaining a light weight, and superior ventilation
      • Warranty – Does the helmet manufacturer stand behind their equipment? Up-front savings can translate into costs down the road: if something on the helmet breaks, and you have to pay for a replacement, or buy a brand new helmet, you’re not saving money. Rudy Project helmets are covered by a 3-year manufacturing warranty, and a 6 year, industry-leading crash replacement guarantee. If you crash in the helmet within 6 years of purchasing it, we’ll replace that helmet at a very competitive price.

      Most importantly, when you travel with or store your helmet, make sure you take excellent care to make sure it doesn't get damaged in transport or spend prolong amounts of time exposed to UV radiation. Store it in a dark, cool place that is temperature controlled, and take care to wash the straps and retention system, especially after a salty ride or race. We highly recommend our handy helmet carrying case!