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      Protect Your Eyes | National Sunglasses Day

      Protect Your Eyes | National Sunglasses Day

      National Sunglasses Day – held annually on June 27 – is The Vision Council's campaign to raise awareness of the importance of wearing sunglasses to protect the eyes from the sun's ultraviolet (UV) rays.

      Ultraviolet radiation can penetrate Earth’s atmosphere at any time and place, but certain regions have heightened radiation levels. UV rays are particularly strong near the equator, since they travel a shorter distance to reach Earth’s surface. Cities at high altitudes also share higher UV levels because the sun’s rays can easily penetrate the thin atmosphere.

      To determine areas of high risk, The Vision Council analyzed national UV index levels from the U.S. Environmental Protection Agency (EPA) and the National Weather Service (NWS). More than 50 cities were evaluated for solar radiation strength, season, climatic conditions, ozone concentration, cloudiness and elevation. Below is a map showing the top 25 U.S. cities receiving the highest levels of UV exposure.

      • Eyes can be sunburned. Without protection, your eyes can be sunburned after exposure to harmful UV rays, leading to long-term UV-related eye damage. In fact, 75% of Americans are concerned about UV eye exposure, yet only 31% wear sunglasses when they go outside.
      • Even on cloudy days, UV rays can infiltrate the eye causing strain and potential long-term damage. Lenses with a lighter tint offer the same UV protection with a higher light transfer than gray lenses for overcast conditions. Photochromic lenses offer the ultimate visual and UV protection as they change tint to match ambient light conditions.
      • Less squinting means less strain in the muscles around the eyes. Over time, eye strain from sunlight can cause fatigue and headaches.
      • Sunglasses act like windshields for the eyes blocking wind, dust and debris from entering your eyes during outdoor activities.
      • Make UV protection a family affair. UV damage is cumulative, occurring over a lifetime of exposure. Children are extra vulnerable, so get them in the habit of wearing sunglasses early! This will help to mitigate serious vision problems in the future.
      • To prevent UV-related eye damage, sunglasses should become part of each day’s “out-the-door” routine.

      Our Skytrail and Spinair series of glasses offer a range of fit, color, and lens options. In all, they provide a multitude of ways for you and your family to protect your eyes, improve eye comfort in bright conditions, and look awesome all the while.


      In addition to our plano, non-prescription eyewear, we also offer a whole host of RX solutions for your corrective eyewear needs. Prescription glasses can be enjoyed with clear lenses or any of the many lens technologies we offer. For more information and to better explore the options, please contact your local Rudy Project eye care professional.

      The Incredible, Unbeatable Ben Kanute

      The Incredible, Unbeatable Ben Kanute

      Ben Kanute has been on an absolute tear early in the 2019 triathlon race season. And by tear, we mean ripping down finish line tapes in a winning hot streak.

      Already, Ben has won four races over a variety of distances. The first came at Oceanside 70.3 in early April, followed in quick succession by another win at the Barbados Conti Cup ITU race two weeks later. Then he crushed the field at St. Anthony's only a week after that, and just defended his Escape from Alcatraz 2017 and 2018 titles, making it three in a row at that iconic event.

      HOT OR NOT

      When sports pundits see an athlete winning in rapid succession as Kanute has done, they sometimes write it off as a bit of luck coupled with good form. The follow up question from there is invariably the same: Will the hot streak last?

      It's a fair question to ask, but Ben's trajectory in triathlon would suggest that he's anything but a flash in the pan. With elite national titles to his name dating back to 2007, he's risen steadily through the ranks, winning the collegiate national championship in 2012, and taking the USA Triathlon 2014 sprint distance championship.

      His Olympic team nomination in 2016 was a mile marker as well. But it was his silver medal at the 2017 70.3 World Championships in Chattanooga that really turned some heads, and brought attention to Kanute as a true contender on triathlon's global stage.


      Definitely more than a flash in the pan, some would see Ben's ramp up since 2017, and his 2019 list of wins, as a harbinger of what's to come. Kanute has seemingly found a good rhythm in his racing and training. Part of that can be credited to a good working relationship with his trainer, Jim Vance, but there's more.

      Kanute is perhaps one of those rare individuals who is naturally gifted as an athlete, but it's his drive that makes biggest difference. As he states on his website, "I show up ready to race from the front. When the gun goes off, I race a calculated, but gutsy race, that forces athletes to race through the line." It's that combination of preparation and go-for-broke racing bravado that makes this young gun one to watch in every race he enters. And he's certainly one that many point to as a force to be reckoned with in the coming years.


      Ben's success doesn't really come as a surprise to many though. As already mentioned, he's been on an upward trend for a few years now, and there are plenty of good reasons for it. Besides natural talent and passion, Ben's also got a balanced approach to developing his career as a professional triathlete.

      Part of that is keeping things fresh. The off season is of course full of training, but he also makes room in his schedule to inject elements of variety and recovery. Switching up the routines and heading out on the dirt for example to do workouts is a way to keep the mental batteries topped off. Heading into race season demands so much energy and concentration, so maintaining that mental edge makes a huge positive impact on race day performance.


      It's early days yet in the 2019 race season though, and anything can happen. Ben's got a full schedule of racing ahead of him, and will as always strive to push both himself and his competitors. One of his big focus races will be the 70.3 World Championships on September 7th in Nice, France where he assuredly hopes to go one step higher on the podium than his silver medal performance in 2017. There's pretty much still a full season between now and then, but rest assured that Ben will continue to race from the front, push through the line, and love every moment.

      Double Down at St. Anthony's - Ben Kanute and Sarah Haskins Both Win

      Double Down at St. Anthony's - Ben Kanute and Sarah Haskins Both Win

      St. Anthony's is an early season mile marker in the world of triathlon racing. Doing well at the Saint Petersburg, Florida race can be a harbinger of a great season to come, and we hope that's that case for Rudy Project athletes Ben Kanute and Sarah Haskins. Both notched wins during the recent 2019 edition of the race, the 36th running of this historic event.

      Ben Kanute is quite decidedly off to a ripping start this season. The 2016 Olympic triathlete from Illinois has a motto which is race from the front. And that's exactly what he did at St. Anthony's Triathlon.

      He kept the race close with his nearest rival through the swim, but he dropped the hammer, and the competition, on the bike and never turned back until he crossed the finish line.

      That's impressive enough, but this was his third win already this early season. Makes us wonder how many more wins he'll notch this year.

      Sarah Haskins opened her season here, so she had no real gauge of how she might perform. Additionally, she had some question marks regarding her form after having recently taken some time off her training regiment to recover from an injury.

      She is no stranger to this race though, and her experience served her well. In spite of her uncertain fitness, Sarah executed a great race using patience to wear out her competition. Coming off the bike, she kept pushing the pace, slowly distancing herself from her nearest rival.

      In the end, Sarah capped the race off with her eighth win at St. Anthony's! Her amazing track record at this race really comes into perspective when you realize that she's won nearly a quarter of the St. Anthony's events throughout the race's history. Each win is a fantastic feat, but her consistency here is definitely something special.

      Congratulations to both Sarah and Ben, and we're excited to see more great racing from them in 2019.

      Eduardo Della Maggiora: Burn to Give

      Eduardo Della Maggiora: Burn to Give


      I discovered triathlon very late in life, and under very uncommon circumstances. Sports have always been a major part of my life - I started playing tennis when I was 10, and throughout my teenage years trained and competed with great success in national and international tournaments. When I was 16-years-old, I started to consider becoming a professional tennis player, but I had to change my plans unexpectedly.

      Eduardo Della Maggiora triathlon bike and Boost helmet

      In April 1996 my father (who was my main fan and sponsor) suffered a life-altering accident which left him in a coma for several months. He never fully recovered and died a couple of years after. These were difficult years but shaped my life in ways I couldn’t imagine at that time. This time also significantly influenced the decisions I made in the coming years. I decided to postpone my athletic career to focus on studying and college. I continued playing tennis throughout college but slowly left the sport aside for studies and work.

      Eduardo posed on gravel road during a run

      I studied Industrial Engineering, and upon graduation, I was recruited by J.P. Morgan’s Mergers and Acquisitions group. It was like a dream come true going from Chile to New York - to Wall Street - to work for one of the biggest financial institutions in the world. I felt really fulfilled from a professional point of view. I spent the better part of the coming 10 years advising companies, shareholders and boards all across Latin America on mergers, acquisitions and divestitures while building financial models, participating in negotiations and working very, very long hours.

      Eduardo checking watch

      Eduardo tired with hands behind head


      In 2012, my mother was diagnosed with a very extreme, terminal form of leukemia. I stood next to her throughout her treatment and watched her suffer and fight cancer with all her strength. Like with my father, this was a very difficult time, but it turned out to be a major turning point in my life. My mother’s illness made me rethink my priorities and what I was doing with my life.

      I was once again hit by how fragile life is, and how everything can change in an instant. This led me to ask myself the following question:

      Eduardo somber


      Would I measure it by the grades I got in college? By my professional success? By how much money I had? After many months of reflecting upon these questions, I came to the conclusion that a good way to measure my life would be to see how I was using my skills, energy and gifts to help other people. And when I started asking myself what was I doing to help other people, I couldn’t answer the question.

      Eduardo running silhouette

      This realization made me seriously rethink what I was doing, and after 10 years on Wall Street, I decided to shift gears and make a radical change. In 2013 I quit my job in New York to focus all my energies on social change and making an impact in the world.


      Now, everyone looks at me and says congratulations, but I won’t lie, at the time it was pretty tough. Most of the people, especially those close to me, were wondering if I was really going to do this, and why I was doing it.

      Eduardo Della Maggiora Tralyx glasses


      I packed my bags and moved to Tanzania, Africa where I spent several months volunteering, teaching English and Math to elementary school students. They were so happy, and that made me so happy. It made me realize the power of giving back. During my time in Africa, I had to see face-to-face the reality of malnutrition and people suffering extreme hunger in this world.

      One out of nine people goes to bed every night without enough to eat. If you take it a little further, one in three people in the world are malnourished. Hunger and malnutrition kill more people than malaria, tuberculosis and AIDS combined. But the good thing is there’s a solution: food.

      Eduardo during his time volunteering in Tanzania

      Eduardo during his time volunteering in Tanzania

      Eduardo during his time volunteering in Tanzania


      While in Africa, I came across a 1-hour summary of the Ironman World Championships in Kona, Hawaii on YouTube. I was mesmerized by the incredible stories of the people crossing the finish line and couldn’t believe how someone could finish a 3.8km swim, then do a 180km bike and finish with a 42km marathon, all in the same day and in the toughest conditions imaginable. It was something very inspiring but at the same time scary. Watching this video of Kona woke up the athlete within me and took me back to my junior tennis years. In the days after I couldn’t stop thinking about Kona and something in my gut, in my heart, said that I had to do this race at some time in my life.

      Eduardo climbing out of swimming pool 

      I wrote a detailed plan on how I would embark on this journey and read every single triathlon book I could get my hands on. There was a small issue, though: up until that moment I had never swum more than 100 meters or cycled more than 5 miles. I started training, and I started losing all these pounds. I had a romantic idea of giving the pounds I’d lost to the kids in Africa.

      Eduardo Della Maggoira bike leg Kona Ironman

      After two years of training, on October 10, 2015, on my 35th birthday, I crossed the finish line of Ironman Kona. It was a sense of accomplishment I never imagined I could feel. One year later I finished the Ironman 70.3 World Championships in 2nd place, only 6-seconds short of becoming a world champion.

      Eduardo battling his way to the finish line in Kona.



      In 2017, I decided to make another dramatic change in my life and point myself in the direction of my dreams. I decided to leave Chile and move to Boulder, Colorado, to focus all my time and energy on Ironman training, and working on a project I had been thinking about for some time.


      Last year, I founded Burn to Give, a platform that makes my initial romantic idea come to life. Burn to Give converts calories burned exercising into life-saving nutrition for children in need. For every tracked calorie burned, a calorie is given to an undernourished child. Our mission at Burn to Give is to inspire people to become active & healthy by feeding those in need; exercising for a hunger-free world. The food is out there, and the money is out there.


      My ultimate goal throughout my triathlon journey is to show people that it’s never too late in life to try something new, to never be afraid of pursuing your dreams and goals despite an unknown outcome, and that when you push past the “comfortable”, physically and mentally you evolve into a better, stronger and more fulfilled person. Living an active lifestyle can not only save other peoples’ lives, but it can also save your own life. And the difference between the impossible and the possible lies in a person’s passion and perseverance when doing something she or he loves. I’m a true believer that when you do the things that inspire you, it inspires others to do the things that inspire them.

      For me, it’s not about winning and it’s not about being number one, it’s about pushing myself and being the best athlete I can be. I want to inspire other people to push their own limits, and it doesn’t have to be sports, it can be whatever they do. If I’m able to inspire one person, I consider that a win. My dream for Burn to Give is to become a global movement, a global community of people burning calories and giving calories away to those who need them.

      Eduardo trains and races in a selection of Tralyx glasses. Click images to view.

      Eduardo trains and races in a selection of Tralyx glasses. Click images to view.

      Eduardo trains and races in a selection of Tralyx glasses. Click images to view.

      Eduardo trains and races in a selection of Tralyx glasses. Click images to view.


      This story originally appeared on innervoice.life the voice of endurance sports.