The motivation behind a 15+ year partnership with USA Triathlon
Most business partnerships begin as a calculation, as each party hopes that it receives as much out of the relationship as it gives. Adam Grant, an organizational psychologist who wrote Give and Take: Why Helping Others Drives Our Success, would call the partners “matchers,” where each side is willing to give as long as their partners reciprocate. When Rudy Project North America partnered with USA Triathlon 15 years ago, becoming the governing body’s official helmet and eyewear partner, the motivation was purely business-oriented: USA Triathlon needed gear and financial support, and Rudy Project needed an avenue through which to promote its products to a large and enthusiastic audience. Over time, however, as most relationships do, the partnership matured and deepened, and today both USA Triathlon and Rudy Project seek to support each other’s missions instead of simply focusing on their own self-interests. The relationship is a true partnership.