Rudy Project Sponsors Life Time Garmin UNBOUND Gravel Race

Heather Jackson Rudy Project Life Time Garmin UNBOUND Gravel Race


Rudy Project, the official helmet and eyewear partner of the Life Time Grand Prix Series, is dedicated to providing athletes of all levels with premium cycling gear. Driven by their passion for endurance sports, Rudy Project also serves as an official helmet sponsor of the Life Time Garmin UNBOUND Gravel race. The famous race will take place on Saturday, June 3rd, in Emporia, Kansas, and as the athletes tackle the terrain, they’ll count on Rudy Project gear to protect them and help them perform their best.

UNBOUND Gravel: Bringing Adventure to the Flint Hills

UNBOUND Gravel began in 2006 with just 34 riders who wanted to explore the beautiful terrain of Emporia, Kansas, on two wheels. Since then, it has become the “World’s Premier Gravel Event,” with 4,000 riders coming to the Flint Hills of Kansas each year. Riders choose between the original 200-mile distance and other 25- to 350-mile-long routes. 

The race’s mission statement sets the tone for the event: UNBOUND Gravel is a grassroots event, organized and managed by folks who are passionate about cycling, and have done so for the primary purpose of providing life-enriching cycling experiences for our event participants.

Rudy Project is proud to support a race that provides meaningful riding experiences for athletes. With their expertise in cycling and dedication to creating premium cycling gear, Rudy Project’s sponsorship of UNBOUND Gravel just makes sense. Their goal is to create equipment that enhances athletes’ experiences at these amazing events.

“UNBOUND Gravel is really the experience of a lifetime,” said Heather Jackson, a Rudy Project athlete and elite gravel racer. “To be surrounded by so many amazing athletes as you ride through legendary gravel terrain … there’s just nothing else like it.” Jackson will participate in the race this weekend and plans to race the Western States 100 at the end of the month.

Rudy Project Offers an UNBOUND Exclusive

The Garmin UNBOUND Gravel Venger is available for a limited time in honor of this legendary race. Designed for athletes who conquer the most challenging terrain, this helmet provides advanced protection and lightweight comfort while displaying an eye-catching graphic design.

Rudy Project helmets like the Egos give gravel cyclists the confidence to embrace the thrill of the ride with maximum comfort and protection. Sunglasses like the Spinshield keep athletes’ eyes safe and vision clear so they can focus on a distraction-free ride and enjoy the views as they fly by.

With co-branded helmets like the UNBOUND Gravel Venger, athletes can take a piece of the race home with them, a unique addition to their kit that will serve as a meaningful memento they can wear with pride.

As Life Time says, “To be unbound is to be free.” Athletes who race this weekend while wearing Rudy Project will experience that freedom thanks to the revolutionary comfort, safety, and performance their gear provides.