#ridetozero
SUSTAINABILITY. IT'S OUR RESPONSIBILITY.
#RidetoZero is an eco-friendly philosophy that directs every Rudy Project action.
We're a company with sport in our DNA and we're aware that climate change creates new challenges that we all must face.
Our ultimate goal is to save our endangered environment, the vital element to live and to fulfill our innate passion for sports. For this reason, we have embraced the #RidetoZero philosophy and we are committed to actions that will minimize the environmental impact of Rudy Project products, design and organizational processes.
SPORT CAN MAKE A SIGNIFICANT CONTRIBUTION TO YOUR QUALITY OF LIFE, AND NUMEROUS ACADEMIC STUDIES SHOW IT CAN IMPACT PHYSICAL AND MENTAL HEALTH, SOCIAL LIFE AND LIFE OPPORTUNITIES.
Rudy Project's #RidetoZero Pledge
In our pursuit of sustainable frame material innovations, we're expanding the use of Rilsan® Clear, a bio-plastic derived from 45% castor oil grown by certified farmers in Gujarat, India, who adopt improved farm waste management practices. This environmentally conscious material enables us to reduce our reliance on fossil-based materials for eyewear frames, aligning with our committment to sustainable and responsible manufacturing.
Rudy Project's exceptional durability sets us apart as a sustainable choice; our long-lasting performance ensures a sound investment, reducing the need to purchase additional eyewear thus conserving production energy. Designed to withstand the most extreme weather conditions, our eyewear truly embody the ultimate in lasting quality and eco-concious design.
Rudy Project's timeless designs encapsulate an enduring appeal, as our eyewear effortlessly melds Italian style with modern sport functionality, resulting in fashionable, yet elegant aesthetics. This evergreen approach ensures that Rudy Project eyewear remain perpetually in vogue, transcending fleeting trends while retaining their sophisticated charm and high-performance features.
The versatility of our eyewear lies in the elegant yet technical designs, making them ideal for a wide range of sport disciplines, as well as everyday lifestyle use. This adaptability ensures both style and functionality, offering a seamless blend of performance and sophistication suitable for a diverse range of activities and virtually all environmental conditions.
Embracing eco-friendly packaging, we've streamlined our approach to minimizing waste and unecessary materials. By eliminating plastic laminations from our paper products, utilizing recycled plastics from our eyewear cases and eradicating single-use plastic in general, we are dedicated to fostering a more environmentally responsible packaging solution.
Providing spare parts and replacement lenses means that we're doing our part to keep your eyewear performing at its best for many years to come. This commitment ensures our customers can not only enjoy their Rudy Project eyewear longer than other brands, it also promotes sustainability and drives customer satisfaction.
reduced environmental footprint
Drawing from four decades of experience in research and development for product improvement, we're driven to focus our future efforts to lower the emissions of our products, making a strong effort towards better environmental sustainability.
At Rudy Project we promote good health and well-being, gender equality, affordable and clean energy efforts, decent work and economic growth locally, industrial innovation and a responsible consumption and production life cycle.
Join Us
We hope you join us and embrace our #RidetoZero philosophy to do our part to help the planet.
Shop our collection of sustainable eyewear made with Rilsan® Clear environmentally friendly bio-plastic material.
