Simone Barbazza (Marketing Director), Cristiano Barbazza (President & CEO), and Rudy Barbazza (Founder).
Since 1985 Rudy Project's sunglasses, helmets, and sports eyewear solutions have merged cutting-edge technology and innovative design with Italian style, craftsmanship, and meticulous attention to detail.
Champions in cycling, triathlon, motorsports, and a multitude of other disciplines wear Rudy Project helmets and sunglasses during training and in the world's most important competitions.
Thanks to athlete feedback, Rudy Project creates products that enhance athletes' safety, comfort, and performance.
Conceived in the city of Treviso in the region of Veneto and deeply rooted in the land responsible for its inspiration, Rudy Project quickly became an international reality.
The company, present in over 60 countries worldwide, confirms its international vocation with the second generation of entrepreneurs: Cristiano and Simone Barbazza.
Joel Robert, Giacomo Agostini, cyclist Francesco Moser, Dino Signori (SIDI Founder), Rudy Barbazza.
“We represent the top range of sporting eyewear, fully designed and manufactured in Italy,” says Cristiano Barbazza, President and CEO of the company.
"To satisfy the needs of our athletes, we offer high-performance products which are highly customizable, such as our award-winning prescription solutions for athletes who need vision correction."
Team Berkel in 1954 with Giovanni Pinarello (center) and Rudy Barbazza (far right).
Today, athletes are at the heart and soul of Rudy Project's story and mission. Our products are worn and tested by thousands of world-class athletes and some of the very best teams in various disciplines all over the world.
Pioneering Eyewear
In 1987, with the subversive ‘Explorer’ model, we launched the revolutionary “Air System”, still in use today: vent holes scientifically located inside the central RP logo that created a venturi airflow minimizing fogging without disturbing vision. Paddle temple tips and nose pads, for the first time, could be adjusted in any direction to ensure comfort and superior fit. A special antifog coating on the lens enabled athletes to perform and excel in difficult light or atmospheric condition, ensuring superior, fog-free optical reliability.
Bernard Hinault wearing Rudy Project Performance in 1986
Moreno Argentin & Stephen Roche wearing Rudy Project Protagonist in 1986
Miguel Induráin in the Tour de France
Aero Revolution
When the concept of aerodynamics was initially being applied to cyclists, Rudy Project became the first company in the world to offer a helmet solution. Outrageous design, maximum performance, distinctively 90s.
The Sweeto was the world’s first taste of what an aero helmet could be, and set the pace for Rudy Project to become a world leader in cycling aerodynamic engineering.
Innovative Helmet Designs
Rudy Project Aggressor sunglass and Testimonial helmet in 1993
There is an intense relationship between products and their color combinations: shapes, volume, materials and perception in all of its senses have deeply inspired the creative team.
Study, research, style and attention to detail are vital to the creation of unique helmets and eyewear that not only look great, but help you poerform at your highest level.
#elevateyourperformance
Our business is a combination of experience in management, passion for the brand and commitment to having fun. I like challenging myself by testing our products and finding new solutions to make them better. Elevating performance of world class athletes and winning with them is by far the best reward I can get.
Cristiano Barbazza, President & CEO
Had a skating crash yesterday and landed hard on the back of my head. The RSRmicro straps broke free and cushioned my head so I got a goose egg on my head but no concussion! I am ordering a new one so I can get back to practice.
Mine are brown frames with brown-green lenses. They remind me of the Spinair with a hint of aviator. Lightweight. Many compliments!
I like the wide field of vision and they are very high quality. Crystal clear lenses. They are bit wider fit vs the non-prescription Cutline pair that I own given less lens curvature of the prescription version.
