Top American professional cycling team encourages performance beyond results
“High quality optics that actually stay on your face,” says Tom Soladay, Communications Director at Rally Cycling, the most successful domestic professional cycling team in the United States. I’ve just asked him what Rally Cycling values in a partner in general, and in Rudy Project in particular. “If you’ve got all the watts in the world but can’t see where you’re going, those watts don’t matter.” Soladay’s answer echoes many of the points he makes during our conversation about Rally Cycling and their parent organization, Rally Health: the best approach to a puzzle is an individual-focused, practical solution that leads to the best possible outcome.
The cycling team’s mission is a simple one: “Rally brings to the world of cycling the same creativity, passion, and commitment it brings to the pursuit of its mission to put health in the hands of the individual,” the team’s website says, and Soladay’s description of the team’s values mirror that mission: “We want to encourage people to live healthier lives,” he says. “Most of the time you’re not getting on the podium in professional cycling, so we also focus on the larger picture of how cycling can encourage people everywhere to eat better and to take care of themselves.”