Stand Out, Be Seen, Be Safe with Rudy Project Fluo Gear

Posted by on


Fall is finally here, which means changing leaves, shorter days, and colder temperatures in the saddle. At Rudy Project, we know that brisk autumn air means you’re bundling up in dark layers, but not all your warm weather gear has to be boring. Rudy Project has an extensive line of eye-popping fluorescent products that we have designated with the term “fluo” (pronounced floo-oh), that ensure you are seen, stand out, and ultimately safe on the roads.


rudyyellowfluoFluo gear is ideal for a number of reasons, but one of the most important is visibility. With less sunshine in the day, it’s essential that your gear stands out amongst cars and the surrounding environment on the road. A fluorescent helmet is much more likely to be seen by a passing driver and other riders while you are out pedaling, so keep your head protected with Rudy Project’s extensive line of road, mountain, and time trial helmets. One of the most popular this season is the Sterling, available in a wide array of colors such as Pink Fluo, Green Fluo, and an all new Yellow Fluo design.


Aside from helmets, Rudy Project’s award-winning performance sunglasses feature some of the brightest colors on the market. It’s easy to mix, match, and coordinate your gear whether you’re tearing it up on the dirt, smashing intervals down the pavement, or simply on a long solo ride. The infamous Tralyx is available in Yellow Fluo and Red Fluo, ensuring you look cool, feel fast, and have the highest quality optics in the world.




sugoiWant another reason to check out our line of fluo products? We have Rx options! Riders no longer have to sacrifice style when searching for prescription solutions. The majority of Rudy Project sunglasses are fully Rx-able, such as the Noyzwhich is uber popular in Yellow Fluo and Pink Fluo.


Finally, if you’re dying to sport more neon, Rudy Project has an extensive line of fluo apparel. Riders can rock Pink and Yellow Fluo cycling kits, and triathletes can even show up to the racecourse in one of our fluorescent tri suits, designed with speed and style in mind.


If you’re ready to kick off fall with a bright and fresh look, be sure to head to or any authorized dealer to view our entire lineup of products, and remember to stand out, be seen, and be safe on the roads…with or without fluo gear.


Feeling social? Don’t forget to use the hashtag #GoWithTheFluo in all your posts!



About Rudy Project

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 5-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee •


Media Contacts:

Simone Cordery-Cotter – 949-272-2476

Riley Lantz – 949-272-2461

← Older Post Newer Post →

Leave a comment

Please note, comments must be approved before they are published