September 16, 2016


Happy Friday Rudy Fans! It’s great to see you back this month checking out the latest Rudy Project News Review, your go-to spot for all the latest and greatest product reviews, social media photos, and edge-of-your-seat race recaps. So sit back, relax, and dive into September’s biggest stories:


Peloton Magazine Highlights the Airstorm

wed-9-6-gear-hero-610x350The kids are back in school…time to go riding! Here are the latest goods recommended from Peloton Magazine for your cycling adventures, including the Rudy Project Airstorm helmet. (pssst…it even comes in camouflage!)


Product Picks: Tralyx

jordanrosentralyxWe’d like to give a shout out to Bicycle Retailer and Industry News for featuring the Tralyx in the September edition of their magazine! Be sure to look for us on page 46 when you check out the digital version here.


Bike Safety on Campus

IMG_7671At Rudy Project, we’re all about bike safety. If you or your loved ones are gearing up to go back to school, remember that a helmet is a valuable investment. Read on to learn the science and engineering that goes into our technically cool headgear, and why helmets are so important.

And just in case you need another reason to wear a helmet, read how professional triathlete Cait Snow recently crashed on her bike and how grateful she was to be wearing a helmet. Heal up Cait!


Racing Across America

3089-cover-33,089 miles in the saddle. How does that sound? As the Official Helmet of Race Across America (RAAM), we’d like to highlight an all new documentary capturing the 35th edition of the World’s Toughest Bicycle Race. This coast-to-coast event starts in Oceanside, CA and finishes in Annapolis, MD. Check out the trailer and digital download here, or purchase the DVD here.


Sneak Peek: 2017 Products

rudyproject20172017 is closer than you think. PEZCycling News was at this year’s Eurobike and gives a sneak peek of what’s ahead for Rudy!


Cover Time for the Tralyx

outdoornwGreat to see the Tralyx on the cover of OutdoorsNW this month! You can view the digital edition of their Autumn 2016 publication now.


What’s Next on the Rudy Event Calendar:

rudyproject_fluoWhere will we be this September? IRONMAN Chattanooga, IRONMAN 70.3 Augusta, and the IRONMAN Maryland! Be sure to stop by and check out our awesome selection of sunglasses, helmets, gear bags, and more!

To see all the events Rudy Project will be at in 2016, click here!




Heather Jackson’s Road to Kona

What’s training look like for a pro triathlete? Here’s a behind-the-scenes photo gallery series of Heather Jackson as she preps for Kona in Tucson, Arizona.


10 Questions for Team TIBCO-SVB

team-tibcoCheck out 10 questions with Team TIBCO’s Joanne Kiesanowski! See why this 3-time Olympian traded in vegetable farming for pro cycling in this quick interview.


Rudy Project Triumphs at
IRONMAN 70.3 World Championship

timreed_competitiveimageRudy Project pro triathletes put on quite the show at the IRONMAN 70.3 World Championship last weekend, especially with Tim Reed taking the men’s title! Get a breakdown of the men’s and women’s results on our press blog.


Etixx – Quick-Step Sees Success at Vuelta

After 21 stages, the Etixx – Quick-Step Pro Cycling Team has concluded the 2016 edition of the Vuelta a España with great success! As the team’s Official Sunglass, Rudy Project would like to congratulate the team on their efforts, especially David De La Cruz who concluded the race in 7th, Etixx – Quick-Step’s third top 10 overall this season in Grand Tours. Read more here!


Kona Dreams Come True

bike-turnWe’d like to a send a shout out to Mike Wien (VP of the USA Triathlon Board) on his recent qualification for Kona! After four attempts at qualifying, Mike finally accomplished his dream by winning his age group at IRONMAN Vineman this year. Rudy Project is a Gold Sponsor of USA Triathlon, and is a proud supporter of athletes reaching the top of their game!


Going Out With a Bang

Team Jamis-Sutter Home’s Eric Marcotte won the prestigious Thompson Bucks County Classic for the second consecutive year–and third time in his career! The race was part of a big racing weekend in eastern Pennsylvania that hosted all of the top U.S. teams. This was also the last race for the for Jamis-Sutter Home, as they are closing their doors in 2017. Way to go out with a bang! From all of us at Rudy Project, thank you for countless memories and incredible performances over the years!


Meredith Kessler Releases First Ever Book

img_0386_1-772x404We are excited to announce that Rudy Project pro Meredith Kessler released her 1st book to help fellow triathletes! She covers topics ranging from the off-season, nutrition, hydration, and supplements to race-week tips, marketing, social media, expenses, taxes, and general organization. Learn more about Life of a Triathlete here.




Here at Rudy Project, we take pride in the accomplishments of all our athletes, from all backgrounds and at all ability levels. Each month we will showcase one of our “BRO” athletes who is an amateur competitor doing amazing things on and off the race course. Learn about this month’s star, Chris Bretoi, below:

photoChris Bretoi is a marathon inline skater and avid athlete. Chris’s athletic background is very diverse, including football, soccer, tennis, lacrosse, and hockey; playing hockey and lacrosse at the collegiate level. In 1989, Chris lost a leg when he was hit by a car while changing a flat tire on the interstate. Because of his passion for sports and his indomitable spirit, Chris immediately found ways to get back out and enjoy sports, starting in a wheelchair on the tennis court, to using a prosthetic in a hockey league and eventually Chris moved into inline skating with a focus on marathons. Let’s all wish Chris luck as this weekend he takes on the Northshore Inline Marathon once again in Duluth, Minnesota!




ayron_silver-redWhat’s black and white and red all over? The Ayron helmet of course! Sorry we don’t offer this model anymore, but be sure to check out the Sterling with a very similar color scheme – a new design for 2016!




From across the vast internet to right in our own back yard, here are some of the coolest photos, videos & stories that have been shared with us lately. Most of them, sent to us from people just like you, Rudy Project fans! Take a moment if you haven’t already, and connect with us on social media – keep sending us your photos, videos & stories – we’ll be sure to share them with the world!



A photo posted by Pedro Gomes (@pedrogomestri) on

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