FOR IMMEDIATE RELEASE
Denver, CO– Rudy Project, official helmet of IRONMAN® for North America and crafters of performance sunglasses since 1985, are proud to reveal the latest helmet creation for those looking to elevate their performance without lowering their bank account: The Rush. Available in three technically cool colors, as well as youth sizes, the Rush combines comfort, quality, and unparalleled style.
“This helmet represents an amalgamation of our best design assets at a very attractive price,” said Paul Craig, President and Co-founder of Rudy Project North America. “Our Italian design team worked with many top athletes to incorporate critical feedback, and the result speaks for itself. The Rush is fast, cool, lightweight, and looks outstanding. Above all, it’s comfortable and offers superb protection, and that’s the most important thing: ensuring athletes *want* to wear their helmet. That’s what saves lives.”
The Rush is crafted with direct In-Mold™ technology, which is crown-cast in a single piece of polystyrene for maximum strength at only 230 grams. Featuring high coverage internal padding made of a new anti-perspiration fabric for superior comfort and fit, the Rush has 21 vents for maximum air flow to keep you cool on any ride. Not only are one handed adjustments easy with the RSR 7 disc retention system, but the sun doesn’t stand a chance with the included removable visor.
“The RUSH is one of those helmets that fit like a glove,” related editor Rick Schultz in a just published review on www.biketestreviews.com “After a minute, you forget you are even wearing it. It is comfortable and the air flow is very good. There’s plenty of room to add your favorite sweat guard and there is no wind noise that other helmets generate. This is truly a HIGH QUALITY helmet from Rudy Project WITHOUT the HIGH PRICE!”
Like all Rudy helmets, the Rush utilizes the revolutionary Rudy Project Fastex™ System to ensure a quickly fastened and secured buckle. This helmet also includes a removable and adjustable comfort head ring, as well as an interchangeable custom padding to ensure top-level comfort and stability.
The Rush is available in White Silver Shiny, Black White Shiny, and the vibrant Azur-Lime Fluo Shiny. Kids can also rock the same style in White Silver and Azur-Lime Fluo.
The Rush is now available from any authorized
Rudy Project dealer, or online at www.e-rudy.com
About Rudy Project
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the IRONMAN® World Championships Presented by GoPro™ in Kona, Hawaii for the last four consecutive years, and have been designated the Official Helmet of IRONMAN® for North America. Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.
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