Kona, HI – Rudy Project, world-renowned designers and makers of endurance sports gear since 1985, just set the record of all records in the triathlon industry by earning the prestigious title of “Most Worn Helmet at the IRONMAN® World Championship” for a record-breaking SEVENTH consecutive year. Yes, you read that right, 7 years in a row.
LAVA Magazine released their official product count numbers only hours ago, announcing that Rudy Project was, once again, #1 with 480 helmets, an astounding 74 helmets over the nearest competitor Giro and 200 over second closest competitor Specialized. This marks the seventh year in a row, unmatched by any other helmet brand, that athletes racing the IRONMAN® World Championship have overwhelmingly placed their trust in Rudy Project helmets to keep them aerodynamic, cool, protected, and looking their absolute best while battling all the elements on the grueling Queen K Highway.
The Rudy Project logo was well-represented at Friday’s bike check-in, with pros like Andy Potts, Sarah Crowley and Heather Jackson and hundreds of age groupers wearing their Rudy Project helmets. For the first time, Mel Hauschildt checked in with a Rudy Project helmet – she has long been sponsored by the brand for eyewear, but recently elected to ride in the Rudy Project Boost 01 based on aerodynamic testing. The Wing57 aero helmet was a favorite on the field, but many were spotted in Rudy’s tried and trusted Wingspan, or one of their world famous and comfortable road bike helmets that secured Rudy Project’s first win in Kona. But by far and away the belle of the ball was Rudy Project’s breakaway hit, the Boost 01 road aero with flip-up visor, offered in a range of colors from Fluo Yellow to Titanium to Stealth Matte to the ever-popular Pink Fluo, to name a few.
All Rudy Project aero/TT helmets are designed with the aid of aerodynamics guru John Cobb and wind-tunnel tested with amazing results over the competition. The Wingspan was even named ‘Best Aero Helmet’ by Triathlete Magazine and the Wing57 was given the esteemed award of ‘Best Triathlon Helmet’ by Gear Patrol. Astonishingly lightweight and quick in transition thanks to the RSR dial retention system and the newly designed flip up optical shield, the Wing57 has remained a favorite amongst triathletes worldwide with its timeless design. Built upon the success of Rudy Project’s legacy in aerodynamic stylings, the Boost 01 is the next evolution in the aero lineage. The Boost 01 boasts a 12% reduction in drag, with an even more appealing 65% reduction in neck torque over a traditional road helmet. The 10 vents ensure enhanced ventilation over traditional aero/TT helmets, while the dorsal ridge converts sideways forces into forward momentum.
During bike check-in on Friday afternoon, the brand’s sunglasses were spotted on the faces of athletes from all over the world, particularly the award-winning Tralyx performance frame alongside the all new customizable Fotonyk. The Fotonyk became especially popular with triathletes worldwide with its customizable and removable lens bumpers, coupled with the Ergonose IX nosepiece and Vent Controller technology that allows for a fog free fit, every time.
Though Rudy Project has earned the trust and respect of hardcore triathletes, especially those who race in the IRONMAN® World Championship, sports men and women of all types can appreciate the Italian design and unbeatable quality in every pair of Rudy Project sunglasses and every helmet. Those looking to try out Rudy’s technology for themselves are welcomed to visit the Rudy Project Village at Uncle Billy’s Kona Hotel open from 9-5pm through October 15th. If you’re not in Hawaii, you can always find a dealer nearby with our Dealer Locator or buy online at www.e-rudy.com. All Rudy Project helmets sold in North America by an authorized dealer are covered by Rudy Project’s industry leading 6 Year Crash Replacement Guarantee, and all sunglasses sold in North America are covered by the Lifetime Replacement Lens Guarantee, and a 3 Year Frame Warranty.
“We look forward to 2018 and going for lucky eight in a row,” said Craig. “But we will just enjoy the knowledge that racers in Kona placed their trust in Rudy Project once again as we strive to continue to make the best products on the planet.”
All helmet count data is courtesy of the hardworking team at LAVA Magazine.
About Rudy Project
Italian Crafted Sunglasses, Helmets, Goggles, + Rx/Prescription Eyewear Since 1985 • 7-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com
Simone Cordery-Cotter – firstname.lastname@example.org 949-272-2476