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Rudy Project Strengthens Partnership with USA Cycling Teams in 2014

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Several Key US Continental Teams & the Italian Brand Align to Propel Athletes Forward with Cutting-Edge Helmets & Eyewear

FOR IMMEDIATE RELEASE

Denver, CO–Rudy Project, manufacturer of technologically advanced cycling helmets, performance and casual eyewear and Rx/prescription sunglass solutions, are proud to announce their renewal of partnership with several major US cycling teams, and the signing of a new dominant racing team in 2014. Competing within a multitude of races and championships this year, these teams will rely upon Rudy Project’s award-winning technology to keep them safe and in focus of the finish line. Joining Rudy Project again this year are two women’s teams:

Tibco Women’s Pro Cycling
Colavita/Fine Cooking Pro Cycling Team

Six Men’s Teams:

Jelly Belly Cycling Team p/b Maxxis
Team Jamis / Hagens Berman p/b Sutter Home
KHS-Maxxis p/b by JAKROO Cycling Team
D3Devo p/b Airgas Cycling Team
Stan’s No Tubes / AXA Equitable Cycling Team
Texas Roadhouse Cycling Team

And racing in Rudy Project’s helmets for the first time in 2014, the newly signed
5-hour Energy® presented by Kenda Racing Team.
“We’re excited to be working with these powerhouse teams again in 2014, and welcome the addition of the 5-hour Energy presented by Kenda Racing Team to our family,” said Paul Craig, President of Rudy Project North America. “I’m proud to stand with a family owned brand that places so much emphasis on the success of these athletes. Every victory of theirs is a shared joy for all of us here at Rudy Project, as we know that our tireless efforts to design the best equipment have paid off. That’s what really sets Rudy Project apart, our commitment to building better technology by listening to the needs and feedback from athletes like those in these pro teams.”

By working closely with pro cyclists, Rudy Project has created a number of innovative design elements which have been incorporated into their products. These include fully adjustable nose pieces and temple arms on their sunglasses for a custom, precise fit. Paramount to cyclist’s performance is their vision, and Rudy Project has made strides to keep visual acuity high and eliminate distractions such as fogging. Even with intense activity and over long distances, the use of novel concepts such as the Venturi effect in fluid dynamics and adjustable lenses keep airflow at a perfect level and eliminate moisture buildup. Two new eyewear models, the Agon and the Proflow, make use of these features and are sure to be seen on the faces of several Pro cycling teams in 2014.

Similarly, Rudy Project has worked in depth with athletes the world over to determine several optimal helmet designs. Two of these have quickly become a favorite among pro cyclists and armatures alike – the Windmax and the Sterling. Incredibly lightweight at just 220 grams and well ventilated to keep riders cool, the Windmax is Rudy Project’s all-time bestselling helmet and a staple among several of these pro teams. On the other hand, the Sterling was designed with the help of a leading Italian hat manufacture and is easily the most comfortable helmet produced by Rudy Project. Both feature the RSR8 retention system which allows for quick, one-handed adjustment while riding, and come with included visors, extra padding and bug nets to keep insects at bay.

Stay up to date on the progress of these nine teams by following the Official
Rudy Project North America Facebook page and Twitter Account

About Rudy Project
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Along with proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™, Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.
Learn more about Rudy Project at www.e-rudy.com

Media Contact:
Devin Johnson
djohnson@gorace.pro
(949) 272-2476

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