FOR IMMEDIATE RELEASE
March 5, 2012
RUDY PROJECT SIGNS PRO TRIATHLETES HILLARY BISCAY & MEREDITH KESSLER
Ironman Champions Biscay and Kessler Join the Rudy Project Family
DENVER, CO – They’ve completed almost 100 Ironmans combined, they were both college athletes, they are best friends who can finish each other’s sentences, and now they’re both Rudy Project sponsored athletes. Rudy Project is proud to announce that it has signed Ironman Champions Hillary Biscay and Meredith Kessler as their official helmet and sunglass sponsor.
After competing in the 2000 US Olympic Swimming Trials (200-meter breaststroke), Biscay quickly turned to triathlon, spending her first 4 years in the sport competing as an amateur. During the past 11 years, she’s raked in 52 Ironman finishes, including a win at Ironman Wisconsin in 2008. Having her sights on another Ironman win for 2012, she’s a force to be reckoned within the sport of triathlon.
When asked how triathlon has impacted her relationship with Kessler, Biscay responded, “I remember racing Ironman Louisville in 2010 – it was a horrible race for me – and with an IV hooked up to my arm, feeling completely drained, I kept asking for updates on Meredith as she was winning Ironman Canada. Her win turned my bad day into a great day!”
Kessler didn’t start her journey as a professional triathlete, rather, she spent almost a decade racing as an amateur, eventually knocking off more than 2 hours off of her debut Ironman time. Like her best friend, Kessler too hopes to rack up another Ironman victory this year and is excited to be a part of the Rudy Project team. “The quality of Rudy Project is unmatched. This is the first sunglass I’ve worn that I don’t have to switch between the bike and the run,” proclaimed Kessler. “And the helmets are much lighter than I’m used to wearing – I barely feel like it’s on!” she added.
“We are honored to have such a dynamic duo in the world of triathlon, wearing Rudy Project’s award winning sunglasses and helmets,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Hillary and Meredith bring integrity, grit, fun and class to our sponsorship program and the sport we love so dearly,” he added.
Rudy Project sponsors thousands of other renowned athletes, organizations and teams, including USA Triathlon, US Rowing, Pro Cycling Team Liquigas Cannondale, Triathlon Club of San Diego, professional triathletes Michellie Jones, Matt Reed, Sarah Haskins, Andy Potts, to name a few.
About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 World Championship in Kona, HI. Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world. What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™. Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty. Learn more about Rudy Project at www.e-rudy.com.