FOR IMMEDIATE RELEASE
April 4, 2012
RUDY PROJECT SIGNS PRO TRIATHLETE MELANIE MCQUAID FOR EYEWEAR & HELMETS
3X XTERRA World Champion McQuaid Joins the Rudy Project Family
DENVER, CO – She was the first person to claim three XTERRA Triathlon World Championship titles, she was the winner of the inaugural ITU Cross Triathlon World Championship in Spain last April, she won this past weekend’s Ironman 70.3 California, and hailing from Canada, she is determined to tack on another victory title at this year’s XTERRA Worlds. Rudy Project is pleased to announce that it has signed Melanie McQuaid as her official helmet and sunglass sponsor through 2014.
McQuaid isn’t your run of the mill triathlete – she doesn’t stick to just one type of triathlon, rather, to balance her schedule and improve her training and race performance, she competes in both off-road races and half Ironman events. In fact, her two favorite races are Ironman 70.3 Vineman and XTERRA Italy, Sardinia. When asked why she likes Vineman, she responded, “I love wine and what’s better than a triathlon in wine country?” McQuaid knows what it means to have fun and a quick glance at her website is a sure sign – her video blogs are hilarious, to say the least, especially her triathlete spoofs and cooking videos.
“We love Melanie not just because she’s an incredible athlete, but because she is spunky and cool,” remarked Paul Craig, President and Co-Founder of Rudy Project North America. “How many triathletes can say they’ve dominated both off-road and half Ironman triathlons? Not many. We look forward to supporting her efforts to become one of the world’s most esteemed triathletes,” he added.
From performance eyewear to helmets to racing apparel, Rudy Project designs and manufacturers many exceptional products made specifically for triathletes like McQuaid. She chose Rudy Project because she “really loves Rudy’s super funky, Italian flare.” She considers the Rudy Project performance glasses to be “especially functional, stylish, and versatile – there is a sunglass and lens for everyone.”
McQuaid will be sporting Rudy Project’s Sterling helmet for training and off-road races, the Wingspan for her 70.3s, and the Genetyk sunglasses this season as she accomplishes, what she calls, “some unfinished business at XTERRA Worlds.” She plans to take the season one race at a time, and of course, race her fastest.
Rudy Project sponsors thousands of other renowned athletes, organizations and teams, including USA Triathlon, US Rowing, XTERRA, Pro Cycling Team Liquigas Cannondale, Triathlon Club of San Diego, professional triathletes Michellie Jones, Matt Reed, Sarah Haskins, Andy Potts, to name a few.
About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 World Championship in Kona, HI. Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world. What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™. Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty. Learn more about Rudy Project at www.e-rudy.com.