Rudy Project Signs Four-Year Deal to Support USRowing


Rudy Project North America and USRowing are pleased to announce that the leading global manufacturer of high performance eyewear has signed a four-year agreement to be the official eyewear, prescription eyewear and helmet sponsor of USRowing. As part of the sponsorship, Rudy Project will provide eyewear to the U.S. National Team and will offer extensive benefits to the USRowing membership, with proceeds benefitting the U.S. National Team.

“Rudy Project and USRowing are focused on high performance. We have partnered for the past two years and are excited to extend that relationship through 2016 with a goal of providing important resources to the national team as they strive to meet their goals in Rio,” said Beth Kohl, USRowing Chief Marketing Officer. “Importantly, this partnership also provides significant benefits to our growing membership. We are excited to work with Rudy Project, and we appreciate their long-term commitment to rowing, our teams and our members.”

The U.S. men’s four, which won a bronze medal at the 2012 Olympic Games in London all sported Rudy Project’s Ryzer Yellow Fluo Frame with Multilaser Blue Lenses.

“I love my Rudy’s,” said 2012 Olympic medalist Henrik Rummel. “They are durable, stylish and great for training. I’ve been using Rudy Project glasses since college and have been very happy with them. I’m very excited that the rowing community will be able to buy them with proceeds going to help our training for Rio.”

“When I rowed at NMH and Tufts, we hated rowing in bright glare and getting backsplash in the eye. I am excited that we can now bring the world’s best optics, Rxes and polarized products to national team rowers and the rowing community with Rudy Project,” said Paul Craig, President and Co-Founder of Rudy Project North America. “USRowing is a class act and we look forward to working together for many years to come and offer rowers an alternative to the same old, same old.”

Rudy Project will offer benefits to USRowing members. Discounts will be available through the USRowing online member portal for all Rudy Project products including eyewear, prescription eyewear and helmets. Proceeds from product sales will benefit USRowing national teams. USRowing offers a free Basic Membership and encourages everyone to become a member. For more information and to join, please visit


About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, prescription eyewear, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 and 2012 Ironman World Championship in Kona, HI and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.” Rudy Project prides itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world. What sets Rudy Project apart is unparalleled customer service standards, cutting edge products, technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™. Rudy Project offers a Lifetime Replacement Lens Guarantee and three-year frame warranty. Learn more about Rudy Project at


About USRowing
USRowing is a nonprofit organization recognized by the United States Olympic Committee as the governing body for the sport of rowing in the United States. USRowing’s official suppliers include Boathouse Sports, Concept2, Croker Oars, Filippi, Nielsen Kellerman, Vespoli and WinTech. USRowing also receives generous support from the National Rowing Foundation and its corporate sponsors and partners ANXeBusiness Corp, Connect-A-Dock, EMCVenues, JanSport and Rudy Project. For more information, visit USRowing National Team programs rely on strong partnerships to enable continued success. New opportunities exist to support the teams through the next quadrennial, culminating with the 2016 Olympic Games in Rio. America Rows, which supports diversity in rowing and the USRowing adaptive programs also benefit from corporate support. For more information, contact Beth Kohl at

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