FOR IMMEDIATE RELEASE
Denver, CO – OUTSIDE, America’s leading active lifestyle magazine, has once again selected the Rudy Project Rydon Sunglasses to be featured in their Summer Buyer’s Guide as among the best gear to have for this sports season. Reviewed and hailed as the “rapture for those who do sweaty stuff off-pavement,” the Rydon is Rudy Project’s all-time bestselling sunglass model. Additionally, reviewers marveled at Rudy’s latest generation of unbreakable and fast -acting photochromic lenses: Impactx-2. The entire selection of products appears in the OUTSIDE Summer Buyer’s Guide, on newsstands April 28.
“When we introduced the next generation of our award-winning ImpactX lenses, I had a gut feel that editors from publications such as OUTSIDE would be impressed and tantalized,” said President and Co-Founder of Rudy Project North America, Paul Craig. “The Rydon has become a staple of Rudy Project’s performance sunglass line because they’re elegantly simple, completely adjustable, won’t fog, and are extremely lightweight. With this recent photochromic lens technology breakthrough, the Rydon and several other Rudy Project sunglass models, old to new, will continue to amaze both editors and customers alike with ImpactX-2 for years to come.”
This year, the OUTSIDE team of adventure sports experts hit the trails on foot and on wheels, and took to rivers and lakes around the country to put all the newest shoes, bikes, boats, fitness apparel, accessories and gadgets to the test. The Summer Buyer’s Guide offers readers everything they learned from field-testing hundreds of products, making it the top resource for everyone from seasoned adventurers to those venturing out for the first time. Reviews are organized by sport and activity, and include the ideal setting or experience level for each product, as well as tips for getting the most out of each gear pick. Only the best items on the market are featured in the guide.
“The innovations in the field of adventure and outdoor gear never cease to amaze us,” says OUTSIDE Buyer’s Guide editor Sam Moulton. “Our team of gear experts had plenty of difficult choices to make in putting together the Summer Buyer’s Guide this year, but after testing everything from hiking packs and running shoes to wearable tech and commuter bikes, we hand-picked the very best 350 products, including the fourteen very top performers that received our coveted Gear of the Year award. Once again, the issue is packed with everything you need for summer fun and adventure.”
As Rudy Project’s bestselling sunglass model, the Rydon has earned a legendary status and can be seen on pro athletes from every field, including triathlon, cycling, rowing, trail running, and shooting, to name a few. Lightweight, stylish, and completely adjustable via a flexible nosepiece and temple tips, the Rydon can be configured in countless ways and customized for any face shape. Plus, it is backed by a three year frame warranty and lifetime lens warranty – simply put, Rudy Project stands behind its Italian quality and workmanship.
ImpactX-2 lenses are the cutting-edge of photochromic technology. Completely unbreakable, ImpactX-2 was originally developed for use in Apache helicopter windshields to protect pilots. This tough, scratch-resistant material has then been refined by Rudy Project to automatically and quickly transition from clear to dark depending on lighting conditions, and, best of all, even activates behind windshields. Furthermore, Rudy Project ImpactX-2 Technology comes in three lens transmissions and base colors, enabling it to transition from clear to black, clear to brown, or clear to red, regardless of temperature or atmospheric conditions.
Paired with ImpactX-2, the Rydon becomes a powerhouse, as OUTSIDE Magazine notes, “…the photochromic lenses make this the equivalent to several pairs of primo shades for every light level, sunup to sundown.” Best of all, this technology is available to anyone who wears prescription glasses, as ImapctX-2 can be digitally surfaced along the back of each lens to provide edge-to-edge coverage. Historically, Rudy Project is one of two companies in eyewear to have won OUTSIDE Magazine’s Summer “Gear of the Year” Award twice for Italian ingenuity and cutting edge technology. Being featured again is a great honor and a testament to our Engineering Team’s commitment to make the best eyewear on the planet.
The Rydon with ImpactX-2 lenses is available from any authorized Rudy Project dealer and online at www.e-rudy.com
About Rudy Project:
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the IRONMAN® World Championships Presented by GoPro™ in Kona, Hawaii for the last four consecutive years, and have been designated the Official Helmet of IRONMAN® for North America. Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.
Learn more at www.e-rudy.com
OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.
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