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Rudy Project Rockets Forward in Kona Time Trial Helmet Count

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Denver, CO – Results are in and Rudy Project is proud to announce a 12% gain in market share in the Time Trial Helmet category at the 2010 Ironman Triathlon World Championship, held on October 9th in Kailua-Kona, Hawaii.  A longtime favorite eyewear and helmet brand among triathletes and cyclists alike, Rudy Project revolutionized aerodynamic cycling with their launch of the Wingspan TT helmet at the 2009 Tour de France.

“The Kona 2010 results prove what we stated with confidence when we introduced the Wingspan,” said Paul Craig, President and Co-Founder of Rudy Project North America.  “We predicted this helmet would rock the athletic world with its radical design and unequaled aerodynamics.  The best of the best triathletes have made their choice – Rudy Project’s Wingspan.”  Rudy Project ranked 3rd overall in the Kona helmet count, while the number one and two brands dropped 18% and 23% market share respectively among the world’s top triathletes.

While the Wingspan’s striking appearance makes it an immediate standout from the competition, the highly engineered details – designed in consultation with aerodynamics guru John Cobb – secure its spot as the leading aero helmet available today.  Of particular appeal to triathletes competing in the furnace-like heat of Hawaii are the Wingspan’s massive exhaust vents and removable vent covers, creating substantial airflow and a comfortably cool ride.  “I spoke with a ton of our athletes following the race,” said Chris Lupo, Rudy Project’s Sports Marketing Director.  “They all confirmed the Wingspan provided ample venting and was remarkably cool during the grueling Kona conditions – debunking the myth that all TT helmets are excessively hot.”

The Wingspan’s adjustability, with 15 possible venting configurations, is what allows for its exceptional comfort.  “Remove the front and back covers and it’s like having a vacuum cleaner at the back of your head,” attests Lupo.  “When time is a cyclist’s sole concern, all the covers remain in place. But when temperature comes into play as well, the ability to customize the Wingspan is invaluable.”  The Wingspan also includes a removable tail cover to reduce turbulence, fully incorporated ear covers to reduce drag and Rudy’s R.S.R. 7 Disc retention system for easy on-the-fly adjustment. All this at only 280 grams!

Rudy Project also boasted a strong showing among triathletes preferring a more traditional and unbelievably lightweight helmet design, with numerous Sterling and Slinger models seen flying along Kona’s Queen K Highway.  And, for many in this most discerning and technologically turned-on crowd, Rudy Project’s Rydon and Noyz sunglasses (both available in RX options) were the race-day eyewear of choice.  In particular, the Noyz’ new “Fluo” color options (green, yellow and pink) stood in brilliant contrast to the island’s stark lava backdrop.

 

“Athletes – their needs and preferences – are core to every product we design,” said Norberto Fava, Rudy Project’s Product Manager.  “To see such tremendous growth in our brand presence at an event like Kona shows we’ve been listening. It reinforces our commitment to stay on the cutting edge of technology and provide the best possible solutions for athletes at every level.  As a Gold Level Sponsor and the Official Helmet and Sunglass Supplier of USA Triathlon, we have an obligation to create products which are second to none.”

 

For more information on Rudy Project, their entire line of helmets, eyewear and prescriptive eyewear options, or to find a dealer near you, please visit www.e-rudy.com.

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