Rudy Project Redefines Sport-Performance Sunglasses with their Newest Model, the AGON™

The Spirit of Competition is embodied within Rudy’s State of the Art Design

Denver, CO – Rudy Project is proud to announce the latest in their quest to design the ultimate Sports-Performance sunglass: the AGON™. Named after the Ancient Greek Term, “Agon” was used to indicate the “spirit of competition” which characterized the Olympic Games. Today, Rudy Project recognizes that competitive nature within all athletes and aims to pay homage to it with a performance sunglass that has a racing soul.

“Nothing is simply a game for our athletes, everything is a real challenge,” said Paul Craig, President and Co-Founder of R.A.C.E., exclusive distributors of Rudy Project in North America. “That’s why we are always looking toward the next challenge when designing and crafting a sunglass that will give a leading edge. The Agon is the realization of that goal. Every detail has been maliciously pored over to ensure these ultra-technical glasses meet the high expectations and demands of our athletes. Athletes such as the 2013 Tour de France® Green Jersey winner Peter Sagan and all of Cannondale Pro Cycling, we’ve had a great response to these revolutionary sunglasses.”

Incorporating many key Rudy technologies and several new cutting-edge features, the Agon is sure to be a major hit among anyone looking for sport sunglasses. Adjustable Temple Tips & the latest-generation ErgoIV™ adjustable nose piece secure the glasses with a precise and custom fit. Made from an alloy used in aerospace applications, the Kynetium™ temples are specially crafted to work with helmet straps and ensure a perfect fit. The Agon’s half-rim structure guarantees a broader field of vision, and the all-new Integrated Air Conditioning System gives custom management of air circulation via adjustable ventilation slits on the lenses – preventing fogging.

The Agon also utilizes the Quick Change™ lens system which for allows rapid lens interchanging and easy light condition adaptation. Furthermore, a vast range of optic solutions are available, including lenses carrying the patented Rudy Project ImpactX™ – a superior shatter-proof and photochromic lens that is guaranteed unbreakable for life. All of these technologies may be melded together with Rudy Project’s award-winning Prescription Optics, a highly-advanced corrective lens solution which utilizes extremely sophisticated cutting and finishing equipment to guarantee sharp clarity, superior comfort and can cater for high corrective factors. This process may be applied directly to create interchangeable prescription lenses, or via two other methods – the RX Direct Clip™ lens carrier system which allows for in-office lens fabrication, or through the use of our low profile optical inserts, which sit directly behind the sunglasses.

The Agon™ will be available in a multitude of colors including Frozen Ash, Matte Black, White Gloss, Yellow Fluo, Green Fluo, & Graphite – online at or from any authorized dealer.


Inspired by the philosophy of “Form Follows Function” the Agon is a highly technical and functional work of engineering art – all while carrying unbeatable style.

About RACE

Running and Cycling Enterprises (“RACE”) is a distributor of award-winning, high quality products for triathletes, cyclists, runners and other athletes who demand functional products that allow them to compete and train more effectively.  RACE currently distributes Rudy Project in North America and the Caribbean. For more info, visit:

About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, digital prescriptions/Rxes, helmets, goggles and gear by applying the most advanced science and technology. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award, twice, for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the world’s most enduring triathlon in Kona, Hawaii in both 2011 and 2012, and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and an industry leading 3 year frame warranty. Learn more about Rudy Project at


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