The 2017 Tour de France reminded riders that it’s one of the toughest endurance challenges in cycling or any sport.
DENVER CO — As the Official Sunglass and Helmet of Team Bahrain-Merida, and the Official Eyewear Partner of Team Trek-Segafredo, Rudy Project is proud to recognize the riders and staff for their amazing efforts during the 104th edition of the Tour de France. The 2017 Tour de France was anything but boring for riders in Rudy Project – Teams Trek-Segafredo and Bahrain-Merida battled windy stages and crash-ridden courses during the 21 day, 3450 km race. The 104th edition of the Tour began in Germany with an opening time trial, traveled over five main mountain ranges in France, and finished with an iconic final stage under the Arc de Triomphe in Paris. The riders demonstrated relentless strength and perseverance, attitudes that earned Trek-Segafredo a spot in the top ten general classification, a stage win, and two Most Combative Rider awards, with Bahrain-Merida finishing as the top team for the final stage.
Race conditions can be unpredictable and quality safety equipment such as the new Boost Pro helmet proved invaluable in the rainy opening day. Trek-Segafredo rode a safe and solid first stage, with team leader Alberto Contador finishing in 16 minutes and 58 seconds. Bahrain-Merida was less fortunate, with team leader Ion Izagirre taking a hard hit when he crashed into a fence on a slick turn and ended his Tour ambitions. It was a tough start for the up and coming team looking for some decisive victories in their debut Tour de France. The athletes looked fast and distinctive in their gold Boost 01 Pro helmets, with some athletes opting for integrated visors, while others went for Rudy Project’s unbreakable ImpactX-2 photochromic lenses for unbeatable clarity in the rainy and wet conditions.
Early in the first road stage, a carnage-inducing crash caught a number of GC riders, including Chris Froome of Team Sky, but Trek-Segafredo kept Contador well protected and the team crossed the finish line in one piece.
In Stage 4 the Tour erupted, where an elbow contact during a sprint finish between Peter Sagan and Mark Cavendish led to the latter going to the hospital for stitches and Sagan getting disqualified. John Degenkolb of Trek-Segafredo was unfortunate enough to be right behind Cavendish when he hit the deck, resulting in a multi-rider pile up.
The big mountain stages proved to be a grueling test for the riders already battered by falls – Trek-Segafredo kept pace with Team Sky and BMC Racing, and Contador was able to recover from being dropped earlier in the stage to finish within seconds of the GC favorites Froome and Richie Porte. Ion Izagirre of Bahrain-Merida was sorely missed, but fortunately it was reported he that he would make a full recovery after a successful surgery. Without his leadership, Team Bahrain-Merida made a valiant attempt at making it into the breakaway, and their efforts finally paid off in Stage 13. Bahrain-Merida riders Tsgabu Grmay and Yukiya Arashiro chased the breakaway until Alberto Contador attacked the climbs. The seasoned rider showed flashes of the dominance that lead him to seven Grand Tour victories with a decisive climb that earned him the most combative rider award for the day, one of two Most Combative awards he would win that Tour.
The big win came in Stage 15, when Bauke Mollema soloed to a stage win after an audacious attack. Mollema went for a solo attack in the final 27 kilometers of the stage and owned the last curves of the route ahead of rival Tony Martin. Beaming from the top step, with his Rudy Project Tralyx perched on his head, he said, “I have never been on the podium in the Tour de France, so this is really special to be there. I have been close a few times in the last five years, and today was just my day. Yeah, I am really happy.”
Trek-Segafredo blossomed in Stage 17, with Contador moving back into 9th overall in the GC ranking, and winning most combative rider for the second time this race. The team made a valiant effort on the punishing climbs to make time gains, but Contador was unable to match the pace of the leading group, finishing the GC ranked 9th after sheer determination helped him and Mollema overcome the final mountains. Colbrelli’s sprint efforts paid off, leading him to the Number 5 position in the points classification. Bauke Mollema showed himself as a force to be reckoned with in the Tour’s iconic passes, ranking 8th overall in the mountains classification.
The Tour is notorious for the ever-changing winds of fortune that may make or break stages and wins for the riders. Despite some unfortunate and at times frustrating mishaps for both Trek-Segafredo and Bahrain-Merida, the riders carried themselves through the 2,100 plus mile race with grace, sportsmanship, and dignity. Through grueling temperatures and exhausting mileage, the teams stayed protected by Rudy Project’s cutting-edge performance and casual eyewear throughout all 21 stages. Trek-Segafredo’s frame of choice was the white gloss Tralyx XL, made eye-catching with Rudy Project’s RP Optics Multilaser lenses and unbreakable ImpactX-2 photochromic lens choices. Bahrain-Merida stood out in the peloton, sporting the Boost 01 Pro and RaceMaster with the new Hexocrush liner for added protection. The team’s Gold Velvet Helmets matched their custom Tralyx frames, complimented by mirrored Multilaser Orange lenses for added UV protection.
The Tour may be over, but those who are newly inspired by the sheer athletic endeavors of these athletes are advised to grab a pair of their own Tralyx sunglasses, (called a perfect 10 out of 10 by Cycling Active) and don a Rudy Project helmet. All Rudy Project helmets purchased in North America are covered by a 3 Year Manufacturer Warranty and a 6 Year Crash Replacement Guarantee. For those who want to own a small piece of the action, you can purchase Rudy Project’s limited-edition Trek-Segafredo Tralyx glasses in Fire Red at participating Trek retailers throughout the United States.
Find all the gear from the 2017 Tour de France and more at www.e-rudy.com