Rudy Project North America Launches Free Gift with Purchase Program

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With Over 50 Incentives to Choose from, Rudy Aims to Promote Your Sales

Rudy Project North America continues to drive consumers into optical and sport dealers by introducing an exciting new campaign – the Free Gift with Purchase Program. Now, every pair of Rudy’s on your board or sold within your practice / shop will qualify for Free Casual Sunglasses or other gifts – including Helmets, spare polarized lenses, cycling apparel and bags, all worth up to $175 and easily redeemable via mail in coupon.

“We’re proud of the technology and quality we offer, and we’ve seen the demand among athletes who need nothing but the best – we’re aiming to put that quality in the hands of everyone,” remarked President and Co-Founder of Rudy Project North America, Paul Craig. “The Free Gift with Purchase program enables anyone purchasing Rudy gear at an authorized dealer to receive multiple quality products at affordable prices. From our sports performance prescription sunglasses which won Outside Magazine’s ‘Gear of the Year’, to relaxed, casual sunglass & RX styles: all will qualify for this great program. What other companies out there are offering such an amazing sell through program for dealers? I can’t think of any.”

Rudy Project has previously set itself apart from other sunglass and helmet companies by introducing many industry leading technologies, offers and unparalleled warranties such as the Replacement Lens Guarantee – which ensures that if you scratch or damage your lens for any reason whatsoever, Rudy will replace it for just shipping and handling on the new pair – no questions asked. Individual customization is also a Rudy staple, as Paul Craig went on to elaborate,

“A core concept at Rudy Project is the customization of a product for the activity you’re doing that day. Imagine that you’ve purchased a pair of Rudy Project Rydon Golf sunglasses, but on a particular day you’re not out on the green, you’re up on the slopes. This may be a problem for other shades, but for Rudy, all you do is clamp down the fully adjustable temple tips, open up the nose pads so the glasses sit closer to your face and voilà, your golf glasses are now ready to take punishing moguls.”

The Free Gift with Purchase Program looks to entice sales on all RX, sunglasses and helmets by giving customers a fantastic option. With Rudy’s legendary quality, the line “You get a Free Casual Sunglass worth $175!” will become the icing on the cake. Furthermore, these free sunglasses could then be RX’d and provide you with another sale.

Backed by many new eye-catching Point of Purchase counter cards and posters, this program will leave a lasting impression and help drive your sales. Rudy Project will also be running ads in several prominent magazines / publications to increase awareness and impressions.

Items qualifying for the Free Gift with Purchase Program encompass all of Rudy Project’s RX solutions and popular sports performance sunglasses, including the Rydon, Genetyk, Hypermask and several others – and Rudy’s cycling helmets including the Wingspan TT, Windmax and Sterling.

For more information on the program or any of Rudy Project’s revolutionary technologies, visit 


About RACE

Running and Cycling Enterprises (“RACE”) is a distributor of award-winning, high quality products for triathletes, cyclists, runners and other athletes who demand functional products that allow them to compete and train more effectively.  RACE currently distributes Rudy Project in North America and the Caribbean. For more info, visit:


About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, digital prescriptions/Rxes, helmets, goggles and gear by applying the most advanced science and technology. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award, twice, for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 and 2012 Ironman World Championship in Kona, HI and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and an industry leading 3 year frame warranty. Learn more about Rudy Project at


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