Time for the rundown from Rudy Project. Catch up on all things endurance and performance. Lead photo courtesy of Betty Designs.
DOMINANT START TO 2018: HAUSCHILDT AND KANUTE THROW DOWN IN TEXAS
Photo: Scott Flathouse Photo
The first weekend in April is exciting - we get to see pros come out and shake off the cobwebs for the unofficial start of triathlon season. And at IRONMAN 70.3 Texas, Mel Hauschildt and Ben Kanute came out on top, both taking the top step of the podium in the women's and men's divisions, respectively. Find the full race report here.
DROPPING IN: RUDY PROJECT GOES OFFROAD
We recently announced a new mountain bike-specific helmet and performance sunglasses combo for 2018. The new mountain bike helmet, the Protera, draws from Rudy Project’s years of experience protecting some of the most extreme endurance athletes on the planet. The new mountain bike-specific Sintryx sunglasses feature a new innovative quick-change lens system and sport fully integrated ventilation and adaptive tips for complete helmet compatibility. But don't just take our word for it - read reviews from DirtTri, Expeds, GearJunkie, and SingleTrackWorld.com.
LISTEN: NOT YOUR AVERAGE EYEWEAR
Tired of your current rotation of podcasts? Give this episode of Triathlon Bizcast a listen - Rudy Project North America President and Co-Founder Paul Craig talks triathlon, founding the North American arm of the company in his basement, and why he knows we're number one at Kona. Listen here.
RUDY PROJECT WELCOMES JAY WEBER
We're proud to welcome Jay Weber as Sponsorship Marketing Manager, where he'll be responsible for managing sponsorship relationships with more than 400 teams, organizations, and athletes. Jay comes to us from XTERRA WETSUITS and XTERRA BOARDS, where he was Western Sales Director. ""I can't even explain how privileged I feel to be here with the team at Rudy — I'm thankful to be surrounded by such an uplifting, committed group of individuals," said Weber. "As a lifelong participant in many outdoor sports, my singular goal is to keep Rudy Project at the top of the industry."
SINTRYX: TRANSFORMER IN DISGUISE
SingleTrack tester Ben Gerrish took the new Sintryx out for a spin. His thoughts? "A full frame design with an exaggerated peripheral coverage comes with decidedly roady-looking stylings, but the more you delve into the Sintryx, the more you realise there isn’t a milligram of design in there that hasn’t been well thought out." Read the full review.
YVONNE VAN VLERKEN WINS GRAN CANARIA
In Spain this past weekend, Yvonne Van Vlerken of the Netherlands overcame a 3:23 deficit on the swim and powered back with the second best bike split and the women's second-fastest run split to cross the line with a decisive margin of over 5 minutes. The win adds to Van Vlerken’s glittering résumé that includes two wins at Challenge Roth, an 8:43:07 PR at Ironman Florida, and a 2nd place finish at the 2008 Ironman World Championship. Yvonne is up to 14 sub-9 hour full iron career finishes - a record!
THE RACE ACROSS AMERICA
Two guys, the CEO and the sports broadcaster, rode their bikes 3000 miles across the continent. GODSPEED is a thrilling tale of endurance, teamwork, competition and faith. Jerry and Brad wear Rudy Project helmets and eyewear on their journey, and we can't wait to see the full documentary! Get your tickets from Fathom Events for the May 22 nationwide event.
The Gentleman's Watch - an Outside Magazine Gear of the Year winner, and a throwback to Rudy Project's foray into timepieces. While you can't get this collector's item any more, it will always have a special place in our hearts, and on our wrists.
INDY CAR RACER, AMBASSADOR:
Photo: Chris Bucher Photography
Indy Car racer Charlie Kimball is the latest addition to the Rudy Project Brand Ambassador team. Like our other athletes, he’s all about speed and performance, and knows the value of performance eyewear when there is no margin for error. We were able to catch him before he hit the speedway, and ask why he's so excited about this season. Read on...
SURF CITY ESCAPE TRIATHLON
We were feeling the Rudy Project vibes this past weekend at the Surf City Escape Triathlon, watching Jason West and Sophie Chase take the tape sporting their Tralyx sunglasses. The top 5 on the men's and women's sides were studded with the best, with Cam Dye (2nd), Ryan Fisher (5th), Sarah Haskins (2nd), and Erika Ackerlund (3rd). Long distance specialist Heather Jackson also used the Olympic distance triathlon as a sprint workout and notched a killer 5th place.
To those familiar with the Nordic Combined scene, Bryan Fletcher is a familiar sight. The 31 year old athlete announced his retirement this month after coming in as the top American finisher in PyeongChang. FasterSkier.com awarded him their coveted Nordic Combined Skier of the Year award, saying "Fletcher is the whole package: in the 2017/2018 season, he was a leader, professional role model, and mentor to the young ones chasing his ski tails." Fly on, Bryan, and congratulations.
LA FLECHE WALLONNE FEMMES
The third oldest single day event and a key race in the UCI Women's World Tour, the Fleche Wallonne Femmes is infamous for its steep finish on the Belgian hill Mur de Huy. This year, Team TIBCO-Silicon Valley Bank went with a roster of 5 riders, which included Aussie Brodie Chapman, who took 19th. For TIBCO-SVB, it's onward to the Tour of California.
MBK RIDES AGAIN
We'll be cheering on returning pro athlete Meredith Kessler this weekend during IRONMAN Texas! MBK is making her return to the sport after the birth of her son MAK 5 months ago, and we can't wait to see what she's packing for the race course!
LIZ STEPHEN ANNOUNCES RETIREMENT
Liz Stephen hams for the camera (yellow tank). Photo: Reese Brown / SIA NORDIC
Well known for being small of stature but still packing a serious speed punch, the Vermont native announced her retirement from the US Ski Team earlier this month. After a 12 year career, during which she recorded some of the fastest times up the brutally steep Alpe Cermis, the final stage of the annual Tour De Ski, Liz had this to say: "Though leaving this wonderful part of my life and having to say goodbye to all of the incredible friends I have made during my 12 years, I am sure it is the right time to go." We've been thrilled to watch Liz be an integral part of the development of the women's US Ski Team, and our best wishes go with her.
THE NEXT BELGIAN CLASSICS STAR?
TIM WELLENS of LOTTO SOUDAL
The Belgian Lotto-Soudal rider has proven himself across the world, winning races like the Tour of Poland in past years, and has been crossing finish lines in the company of some of the world's best (see this years Amstel Gold Race where he hugged Peter Sagan's wheel and edged out Julian Alaphilippe of Quick-Step Floors. Cycling Tips took an in-depth look at Wellens, and his hunt for the top of the podium at La Doyenne. Read more...
ANDI DREITZ TURNS POWER INTO SPEED
German triathlon wunderkind Andi Dreitz makes you want to get off the couch and go crank the pedals in this gorgeous video from bike brand Wilier Triestina.
More than a salt, the BASE Performance tribe has been with Rudy Project for years. The owner, Matt Miller, did his first triathlon in 1988, and helped start the company in 2014. "I felt endurance athletes needed to have some very clean products which put the athletes first, profits second. We wanted to develop products by athletes, for athletes," said Miller. How did a salt brand grow into athletes supporting each other as part of a team over 300 strong? "We were out on the race course every weekend handing out salt, and it translated into an amazing community of athletes who were all like-minded. We bonded over the race day suffering, and it's turned out to be amazing." Matt has proudly been wearing Rudy Project for over 15 years, and we can't wait to see what the next 15 years brings.
Ending on a high note. Congratulations to Sarah Piampiano on her win at IRONMAN 70.3 Peru!