Rudy Project New Casual Eyewear for 2013: The Deewhy

Seamless Design Meets Versatile Functionality with Rudy Project’s New Deewhy Sunglasses

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Rudy Introduces Its Newest Casual Sunglass In the 2013 Collection


DENVER, CO – Designed with the sports enthusiast in mind, while still maintaining a laid-back, dynamic look, the Deewhy sunglasses are Rudy Project’s newest edition to its casual line.  Think golden sand, warm sun, water, surf, relaxing – named after the famous Australian beach, Deewhy gives an unmistakable and stylish sport style to those carefree moments.

The full, wraparound frame completely protects the eyes from direct and reflected sunlight, with lenses 100% guaranteed for protection against UVA and UVB.

“We’re thrilled to introduce the world to Rudy Project’s newest casual sunglass – the Deewhy,” said Paul Craig, President and Co-Founder of Rudy Project North America.  “Italian-designed, these stylish, sporty sunglasses are reminiscent of the adrenaline-filled atmosphere of surfing, sunny beach days, and enjoying moments with friends and family,” he added.

The Deewhy comes in five captivating color combinations: Crystal frame with Multilaser Orange lenses, Demi Turtle Matte frame with Brown lenses, Anthracite frame with Multilaser Red lenses, Crystal Ash frame with Smoke Black lenses, and Black Gloss frame with either Smoke Black or Polar 3FX Grey Laser Lenses.  Rudy Project’s multilaser lenses incorporate a mirrored surface treatment to reflect sunlight and give a stylish, sleek look.  Polarized Polar3FX lenses offer the maximum performance and visual clarity, ideal for driving and eliminating the reflections of the sun on surfaces like water, asphalt and snow, providing excellent protection for the eyes.

For those with vision correction needs, Deewhy has a highly refined RX option and broad parameters, allowing even the most visually challenged to enjoy the benefits of style, comfort and perfect vision.

About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 and 2012 Ironman World Championships in Kona, HI and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.  Learn more about Rudy Project at

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