Rudy Project Named Official Helmet and Official Eyewear of HITS Triathlon Series 2014

SAUGERTIES, NY (April 8, 2014) – HITS Endurance is proud to announce that after serving as the Official Helmet and Eyewear of HITS Triathlon Series in 2013, Rudy Project – the leading global manufacturer of technical performance eyewear and helmets – will continue their sponsorship of the national race series in 2014.

“Over the last year, we’ve seen the partnership between Rudy Project’s award-winning technology and the HITS Triathlon series blossom,” said Paul Craig, President of Rudy Project North America. “Now, we’re excited to continue that alliance into the foreseeable future. HITS Triathlon Series changed the name of the game by offering ‘A Distance for Everyone™’, and Rudy Project’s cutting-edge eyewear and helmets are a natural pairing to this unique triathlon series. This continued partnership will enable triathletes everywhere to get the equipment they need to elevate their performance.”

HITS Triathlon Series commenced its third year of races this December in Palm Springs, California and is rapidly gaining momentum in the multisport community with industry specific and mainstream sponsors alike.

“We are very excited that Rudy Project will continue their presence at our races in 2014. As we continue to gain traction in the multisport community, we pride ourselves in haveing sponsors like Rudy Project as part of our team,” said HITS President and CEO Tom Struzzieri. “When I am training or racing, Rudy Project is the brand that I turn to and I look forward to promoting my products of choice to HITS athletes.”

HITS Triathlon Series produces events that deliver a challenging multi-sport experience like no other, featuring five distances geared to the needs, level of training, endurance capacity and personal goals of every athlete. In addition to providing a product for the seasoned athlete with the Sprint, Olympic, Half and Full distance races, HITS has also developed the Open and introduced the sport of triathlon to those who may have never thought that a triathlon was possible for them.

Beginning with the upcoming HITS Triathlon Series event in Napa Valley, California, Rudy Project will be the products of choice for both eyewear and helmets at HITS races nationwide. HITS Triathlon Series offers nine events in exceptional locations across the United States each year, culminating with a HITS Championship in Palm Springs, California December 6-7, 2014.


About Rudy Project

Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics.  Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Along with proprietary, award-winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™, Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty. Learn more about Rudy Project at


About HITS Endurance
HITS, Inc. is a special events management company focused on producing endurance sports events and hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS is dedicated to creating high-quality events in desirable destinations with unmatched, professional operations. For more information about HITS Endurance, please visit

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