Rudy Project Named Official Eyewear & Helmet Sponsor of XTERRA

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April 5, 2012


3-Year Agreement Signed Between Rudy Project and XTERRA

DENVER, CO – XTERRA, the premier off-road triathlon and trail run series, has selected Rudy Project as its official and exclusive eyewear and helmet sponsor in the U.S.  Rudy Project, an endurance sports leader in sunglass, prescription eyewear, and helmet manufacturing, will continue this partnership through 2014.

WILL KELSAY – Rudy Project Sponsored Athlete & XTERRA Competitor

“Over the years, we’ve had a solid working relationship with the folks and athletes at XTERRA, so it only made sense to partner with them officially, given their influential, positive role in the endurance world,” said Paul Craig, President and Co-Founder of Rudy Project North America.  “By partnering with XTERRA, Rudy Project hopes to grow within the sport of triathlon, cycling, and running,” he added.

As a participating sponsor, Rudy Project will connect with XTERRA’s active, national audience of adventure seekers, weekend warriors and competitors via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S. annually.

“Rudy Project has a history of making great products, evident in the number of athletes seen wearing their sunglasses and helmets at our races,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. “They have also been great supporters of the sport of triathlon, and we’re excited to have them on our team,” he added.

The partnership is great news for XTERRA athletes, as Rudy Project sunglasses, helmets, and performance bags will be awarded at events nationwide.  XTERRA endurance athletes, their families, and friends can also benefit via exclusive XTERRA special offers.

Rudy Project sponsors thousands of renowned organizations, athletes, and teams, including USA Triathlon, US Rowing, XTERRA, Pro Cycling Team Liquigas Cannondale, Triathlon Club of San Diego, professional triathletes Melanie McQuaid, Michellie Jones, Matt Reed, Sarah Haskins, Andy Potts, to name a few.

About RACE

Running and Cycling Enterprises (“RACE”) is a distributor of award-winning, high quality products for triathletes, cyclists, runners and other athletes who demand functional products that allow them to compete and train more effectively.  RACE currently distributes Rudy Project in North America and the Caribbean. For more info, visit:


About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, digital prescriptions/Rxes, helmets, goggles and gear by applying the most advanced science and technology. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award, twice, for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the world’s most enduring triathlon in Kona for the last three consecutive years, and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and an industry leading 3 year frame warranty. Learn more about Rudy Project at


About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide.  In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990.  View samples at, and learn more at and

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