FOR IMMEDIATE RELEASE
October 1, 2011
Rudy Project Introduces Yet another Innovation in Rx Sports – the Sport Utility Frame™
Denver, CO – Rudy Project, the undisputed leader in Rx Sports Eyewear, recently introduced the Maya, the world’ first Sport Utility Frame™ – multi use prescription eyewear, a revolutionary fashionable, functional and flexible eyewear concept that is designed for sport but ideal for any occasion. Maya is a super light 6 base Kynetium/Grilamid frame for expanded Rx options, with 360° adjustable temple tips and Ergo V adjustable nose pads. But the real innovation that Maya brings is its aluminum notched rimless mount that allows the dispenser to create customized Rudy Rx eyewear in ophthalmic or sun with an ordinary in office edger.
“As the leader in Rx sports eyewear Rudy Project has introduced an innovative, cost effective option for offering its award winning sports eyewear to value minded patients. Together with its industry leading Free Form TEK™ digital lenses and its numerous Rx clip options, Rudy Project now offers three distinct Rx options for dispensers,” said Brad Shapiro, Principal and Co-Founder of Rudy Project North America.
The Maya is currently available in 15 colors and 10 lens shapes. As with all Rudy Project prescription glasses, the Maya is ideal when coupled with Rudy Project’s perfected ImpactRX™ FreeForm TEK™ prescription technology that custom tailors each lens to the patient’s eyes. This results in the best corrected vision in the world while offering an increase up to a 20% wider field of vision while providing a lens born from Apache attack helicopter windshield technology that is truly UNBREAKABLE.
The Maya is available an Introductory Kit that includes customized point of purchase materials. To find out more about Rudy Project’s extensive line of ophthalmic, lifestyle and sport eyewear, FreeForm TEK™ lenses and helmet designs, or to find a dealer near you, please visit www.rudyprojectusa.com.
About Rudy Project
Rudy Project designs and manufactures hi-tech sunglasses, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy, Rudy Project has been distributed throughout North America since 1998. Rudy Project is known for providing the absolute best RX solutions for athletes and outdoor enthusiasts around the world. In addition to Rudy Project’s unparalleled customer service standards, its products are always on the cutting edge of technological innovations, using two superior lens technologies: RP Optics™ and ImpactX™. Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty. Learn more about Rudy Project at www.e-rudy.com.