FOR IMMEDIATE RELEASE
Denver, CO– Rudy Project, Italian crafters of technically advanced eyewear and helmets since 1985, have revealed the newest additions to their 2015 casual collection: the Warp, the Broomstyk and the Sensor. With their exceptional styling elements, these cutting-edge frames are the perfect solution for athletes who desire to shine after they cross the finish line.
“Our casual collection has really come into its own with these three latest additions,” said Paul Craig, President and Co-Founder of Rudy Project North America. “The success of our previous casual sunglasses really spurred us to try some innovative new designs, and the Warp, Broomstyk and Sensor reveal that energy. Whether you’re on the podium or relaxing on the beach, Rudy Project will have you covered and looking cool.”
The Warp is the first in this new trio and blends timeless design with high clarity optical technology. Its refined and distinct look will elegantly fit both women and men while offering superior protection against UV rays or any impact. Extremely lightweight and comfortable, the Warp will be available in eight styles: Green Wood, Black Gloss, Camouflage Grey, Ice Graphite, Demi Turtle, Ice Gold, Ice Rose and Ice Blue.
As the latest addition to Rudy Project’s casual eyewear collection for women, the Broomstyk’s fashionable design features eccentric colors that elevate your style for any occasion. The six available frames, Camo Pink, Camo Forest, Black Anemone, Nose Orange, Washed Celeste, and Washed Leaf, show Italian flare through vibrant colors. Broomstyk’s explosive personality gives athletes the chance to rock Rudy style when they step off the racetrack.
On the men’s side, the Sensor takes lifestyle eyewear to a new level in seven technically cool colors: Camo Grey, Camo Olive, Frozen Ash, Ice Black, Crystal Ash, Ice Blue, and Matte Black. Inspired by elements from Rudy Project’s heritage, this sleek frame is sure to grab attention with its edgy yet polished design.
All three models employ RP-D Centered Optics, which improve visual performance and eye protection for athletes in and out of uniform. Utilizing Rudy Project’s advanced FreeForm TEK™, each sunglass can be fitted with direct in-frame prescription lenses, digitally surfaced on the back side for edge-to-edge coverage. This gives anyone the convenience of wearing their prescription while maintaining exceptional style.
The new Warp, Broomstyk and Sensor are available now online at www.e-rudy.com or from any authorized dealer.
About Rudy Project
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the IRONMAN® World Championships Presented by GoPro™ in Kona, Hawaii for the last four consecutive years, and have been designated the Official Helmet of IRONMAN® for North America. Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.
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