FOR IMMEDIATE RELEASE
Denver, CO – Rudy Project NA, exclusive distributors of Italian-made endurance sports gear, is shaking up the helmet industry by announcing the “Best Helmet Warranty and Crash Replacement Program on the Planet.” Following the brand’s historic win in Kona as LAVA Magazine’s “Most Worn Helmet” for a record breaking sixth consecutive year, Rudy Project NA is now turning heads with an unbeatable helmet warranty and expanded crash replacement program that nearly doubles all competitors’ programs.
Under the new crash replacement program, every single Rudy Project helmet bought in North America is covered for up to 6 years as well as up to 3 years against manufacturer defects and workmanship. The combination of these policies is being heralded by cyclists, mountain bikers, and triathletes everywhere as they now have access to the best helmet policies on the planet, in addition to Rudy Project’s advanced technologies, aerodynamic styling, and cutting-edge designs.
Under the former Rudy Project 3-year crash warranty, athletes who took a spill in his/her helmet were offered an exclusive 50% discount code toward the purchase of a new helmet. Now, with the establishment of the new expanded 6-year crash warranty time frame, the replacement discount has increased to 55% and includes a bonus free shipping offer for orders over $200 within the continental U.S. and Canada. This announcement is historic, as Rudy Project is the only manufacturer in the industry to offer 55% off a crash replacement and free shipping for up to 6 years after original purchase.
“We believe we have the best technical helmets on the planet and some of the coolest Italian aerodynamic designs,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our engineers developed our helmet line with input from thousands of athletes over the last few decades – it’s no mystery that Rudy Project was the #1 helmet at Kona for 6 years in a row. Now, we are proud to announce we have the ‘Best Helmet Warranty and Crash Replacement Program on the Planet.’ Our new program is an industry milestone and sets Rudy apart from the competition in every way. So we’re thrilled, and are making it clear that we stand by our gear unequivocally and have the best warranty and policies in the business to prove it.”
The 3-year warranty period and 6-year crash replacement policy serve as reminders of what makes the Rudy Project brand stand out in a crowded field. The crash replacement policy in particular is unique since few helmet manufacturers even offer a meaningful post-crash discount. “If you crash in your helmet, no matter how minor, you should absolutely replace it,” added Craig. “We want to make it convenient and easy for people to get a replacement without hesitation, which is why we’ve expanded the crash policy.”
Rudy Project helmets offer advanced, lightweight in-mold construction technology, internal bug net padding, and cutting-edge retention/adjustment systems, all in a comfortable and well-ventilated design that meets CPSC requirements. The company has received countless awards for technological innovation and commitment to excellence, such as Triathlete Magazine’s ‘Best Aero Helmet’ and Gear Patrol’s ‘Best Triathlon Helmet.’ The ever-popular aero/TT line includes the classic Wingspan and Wing57 designed in collaboration with aerodynamics expert John Cobb, as well as the all new Boost 01 road aero helmet. Pros , amateurs, and weekend warriors alike can be seen in road helmet models such as the value-oriented Rush, the top-of-the-line carbon fiber Windmax, the sleek and stylish Airstorm, and the world-renowned Sterling, which was designed with the help of an Italian hat craftsman to ensure an incredible level of comfort and fit.
In conjunction with the updated crash replacement policy and industry-leading helmet warranty, Rudy Project North America’s customer service has undergone significant restructuring to expedite processing customer calls (especially those regarding replacement and crashes) to 24 hours and is developing a new website in order to make information more readily available to consumers.
For over 30 years, Rudy Project has been trusted by elite racers, amateur athletes, and consumers all over the world to keep them protected, stylish, and riding at the head of the pack. By offering one of the best helmet programs in the business, more consumers can feel secure in knowing that their gear is backed by a 3-year warranty, a 6-year crash replacement policy, and Rudy Project’s staple 90-day no questions asked, money back guarantee. These distinguished programs serve to solidify Rudy Project’s commitment to creating the world’s best products with amazing service, warranties, and replacement policies.
About Rudy Project
Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 6-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com
Simone Cordery-Cotter – firstname.lastname@example.org 949-272-2476
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