Rudy Project Dominates IRONMAN® World Championship presented by GoPRO® Helmet Count for Record 4th Year in a Row

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KAILUA-KONA – Rudy Project, award-winning Italian designers of performance eyewear, helmets and gear, has been awarded the prestigious title of “Most Worn Helmet at the IRONMAN® World Championships presented by GoPRO®” for a record breaking FOURTH consecutive year. LAVA Magazine released their official product count numbers , announcing  that Rudy Project was again #1 with 629 helmets, an astounding 279 helmets over nearest competitor Giro, 409 over second closest competitor Specialized and an overall increase in the gap between Rudy and other brands. This marks the fourth year in a row that athletes racing the IRONMAN® World Championships have overwhelmingly placed their trust in Rudy Project helmets, a feat that has never been achieved in the helmet category before, to keep them aerodynamic, ventilated, safe and looking their absolute best while battling all the elements on the grueling Queen K Highway.

Kona14-1132_square“We’re very humbled and  pleased that yet again Rudy Project is the dominant brand and preferred choice of IRONMAN® World Championship racers,” said Co-Founder and CEO of Rudy Project North America, Paul Craig. “By spending countless hours in R&D fine-tuning the qualities our athletes demanded, we’ve delivered nothing short of the best, and the numbers this year prove it yet again. Even more exciting, is that our engineering and science team in conjunction with aerodynamics guru John Cobb are working on new helmet concepts that will revolutionize the way people enjoy helmet safety, aerodynamics and performance at Kona 2015. I would not be surprised if over 1000 participants choose Rudy Project next year in some form because of all our available options that will be coming down the pipeline.”

Rudy Project’s two aero helmets, the legendary and Kona tested Wingspan and the all-new Wing57, made up the majority of the athlete field on Saturday’s race. With over 100 competitors racing in the new Wing57 with a visor deployed, and the other 529 wearing either the Wingspan Aero / TT, or one of Rudy Project’s award-winning and well-ventilated road helmets. Both leading Rudy aero/TT helmets were designed with the aid of aerodynamics guru John Cobb, and wind-tunnel tested with amazing results over the  competition. The Wingspan was previously named ‘Best Aero Helmet’ by Triathlete Magazine and the Wing57 was recently awarded ‘Best Triathlon Helmet’ by Gear Patrol.  Astonishingly lightweight and quick in transition thanks to the RSR dial retention system that can be adjusted with one hand, the Wingspan Aero helmet was first introduced 4 years ago and has grown into a worldwide phenomenon; reining in Rudy Project as the preferred helmet among triathletes everywhere. Now, Rudy Project looks to once again radically change the aero helmet industry with the all new Wing57. Several new features cement this helmet as the must have for anyone looking to kill time and be the most efficient they can be, including a fully integrated and removable optical shield, a dorsal ridge to change sideways wind force into forward momentum, and the new Vortex Killer System™ which straightens air flow and significantly reduces drag.

AmandaAnother interesting development at this year’s race was the vast number of athletes wearing Rudy Project eyewear. “We were all focused on the helmet count here in Kona, but it seemed that there were hundreds of racers enjoying our lens technology to manage their experience on the bike and run,” related Paul Craig. “We’re elated that those who’ve found quality in our helmets are also seeing the masterful craftsmanship that goes into our Italian eyewear since 1985. From two distinct Sport Polarized optics – Polar3FX and ImpactX PhotoPolar technology, to RX, Polarized Readers and our unbreakable ImpactX™ photochromic lenses, which by the way, are getting a significant upgrade to ImpactX2® in the next few months. Keep an eye out.  I would not be surprised if we were the #1 worn eyewear at Kona in 2015 given the exciting new science and technology that will be released in 2015. Rudy is one of the only companies to receive Outside Magazine’s Summer Gear Guide ‘Gear of the Year’ TWICE for eyewear and when you come to Kona you see why!”

Though sports are thoroughly ingrained into Rudy Project’s DNA, hardcore athletes like those who race in the IRONMAN® World Championships presented by GoPRO® aren’t the only who can appreciate the quality and technology that go into every pair of sunglasses and every helmet crafted. Those looking to try out Rudy’s technology for themselves are welcomed to visit the new year-round Rudy Project Kona Store on Ali’i Drive next to the Scandinavian ShaveIce. If you’re not in Hawaii, find a dealer near you or buy online with a 90-day money back guarantee at www.e-rudy.com .  In celebration of our win, you can receive a free casual sunglass when you buy a Rudy helmet or performance sunglass at dealers or online.

About Rudy Project

Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Along with proprietary, award-winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™, Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.

Learn more about Rudy Project at www.e-rudy.com

 

Press Contact:

Devin Johnson – Rudy Project North America – djohnson@gorace.pro


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