Rudy Project becomes the Official Helmet of the TOUGHMAN Triathlon Race Series

Rudy Project North America, exclusive distributors of Italian-made endurance sports gear, is proud to be the 2018 Official Helmet for the TOUGHMAN Triathlon Race Series in North America. TOUGHMAN Triathlon is an independent race series, organizing long distance races for triathletes in Wisconsin, Utah, Minnesota, South Carolina, Tennessee, and Puerto Rico. The championship race takes place in Stony Point, New York, in September. TOUGHMAN also features international races in Brazil, Argentina, and Chile.

“This is a first for us, and we’re thrilled to be working with a stand out race series like TOUGHMAN,” said Jay Weber, Sports Marketing Manager for Rudy Project. “Athletes competing in these are taking on some of the toughest races in the sport, and they need hardy protective equipment like Rudy Project’s aero, road aero and road helmets.”

Overall winners in the TOUGHMAN races leading up to the championship will win a Rudy Project Rush road helmet and a pair of XX2i Optics performance sunglasses. Rudy Project is best known for being the #1 Helmet Worn at Kona, for 7 years running. Triathletes the world over turn to Rudy Project when they want well-ventilated, stylish protection for the toughest endurance sports events on the planet. Rudy Project is also the official helmet of Race Across America and USA Triathlon.  The Rush is a popular model, well ventilated with 21 vents, a removeable visor, and a fully adjustable RSR 7 retention system that makes on the fly adjustments effortless. Rudy Project helmets can be seen on race courses around the world on triathletes like Ben Kanute, Heather Jackson, and Meredith Kessler, who was recently voted the Greatest American Triathlete of All Time.

 Athletes that win their age group at the TOUGHMAN Championship Race on September 16, 2018, will also be the proud recipients of a Rudy Project Rush road helmet and a pair of premium performance sunglasses from XX2i Optics.

“Athletes that race in TOUGHMAN races and live the TOUGHMAN life expect the best of themselves and of their gear,” said TOUGHMAN Race Director Richard Izzo. “We’re proud to partner with Rudy Project because they put a tireless amount of R&D into their products and are worn by some of the best in the world.”

Rudy Project products are no strangers to accolades – their helmets have been the #1 Most Worn Helmet in Kona for 7 years running, and received awards such as Best Aero Helmet from Triathlete Magazine and’s Editors Picks.  For over 30 years Rudy Project has remained dedicated to customers, introducing industry leading policies such as a 6 Year Crash Replacement Guarantee on all helmets sold in North America and a 3 Year Warranty against manufacturer defects. Explore more road, mountain bike, aero, and TT helmets from Rudy Project online at

About the TOUGHMAN Half Iron Triathlon Series

The TOUGHMAN Series currently consists of 15 races in the US and other parts of the world, with current events in Futrono Chile; Paulinia Brazil; San Pedro Argentina; Arica, Chile; Quillon, Chile; Mayaguez, Puerto Rico; and stateside events in Wisconsin, Minnesota, Uta, South Carolina, and Tennessee. The Series Championship in Stony Point, New York, just 20 miles north of New York City, offers over $30,000 in age-group awards, a $4,950 cash purse (top 5) for qualifiers, a scenic bike course and 1,400 race support volunteers. For more on TOUGHMAN, please visit: and

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