Rudy Project and Shamir to Offer Shamir Duo™ in Rudy Project’s ImpactX™


Breakthrough Advanced Freeform® No Line Bifocal in Rudy Project’s Award Winning ImpactX Material


SAN CLEMENTE, CA — Rudy Project, a worldwide leader in sports eyewear, and Shamir, manufacturer and designers of revolutionary RX lenses, announce today the availability of the Shamir Duo, a patent-pending Freeform bifocal design, in Rudy Project’s proprietary ImpactX™ material.

$REQDV70Rudy Project’s award winning ImpactX™ material has a lower refraction index, internal stress and chromatic dispersion than polycarbonate resulting in higher definition and sharpened image.  ImpactX™ is also stronger than any other lens material and is guaranteed unbreakable for life.

The Shamir Duo offers surface continuity, eliminating the visible line that is associated with flat-top bifocals, providing the patient with improved optics. The image jump created by the visible dividing line in flat-tops results in loss of image. With Shamir Duo, a natural, distortion-free path is maintained as the eye moves from one vision zone to another, resulting in enhanced vision and comfort and improved aesthetics.

The Shamir Duo in ImpactX is available exclusively through Rudy Project in a 15mm fitting height.


About Rudy Project

Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics.  Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Along with proprietary, award-winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™, Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.

Learn more about Rudy Project at


About Shamir

Shamir Insight, Inc., is a wholly owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive and single vision lenses. Shamir’s extensive product line incorporates a premium selection of Freeform® lifestyle designs such as their revolutionary Autograph III® progressive lens, Attitude III® sunwear line and Computer™ and WorkSpace™ occupational designs. Shamir’s newest product offerings utilize revolutionary technologies including their proprietary EyePoint Technology III®, Natural Posture™, IntelliCorridor™ and As-Worn Quadro™, to ensure the most personalized solutions based on the patient’s lifestyle needs. Recently, Shamir opened an edging facility in Los Angeles, CA to provide a unique solution for frames requiring complex edged lenses. Shamir’s edging expertise combined with the knowledge of their lens designs allows them to produce a final product that provides premium optics in an expanded Rx range, is aesthetically pleasing, and ensures a secure fit in the frame.  Shamir Insight is a member of Vision Council (VC) and the Optical Laboratories Association (OLA).  The company was established in 1997 and is headquartered in San Diego, CA. Learn more about Shamir at



Media Contacts:

Devin Johnson


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