Rudy Project and Shamir Announce New Breakthrough RX Eyewear Collaboration

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Cutting Edge Lens Technology Meets Award-Winning Eyewear


SAN CLEMENTE, CA – Rudy Project, a worldwide leader in sports eyewear, and Shamir, manufacturer and designers of revolutionary RX lenses, announce today a partnership to craft the world’s most technically advanced prescription sports solutions to meet the demanding needs of athletes from weekend warriors to Pros. The union of technologies between these two brands will bring a suite of advanced features and benefits to RX sport and fashion sunwear.

By combining Rudy Project’s award-winning, techno-geometric Italian frames which incorporate lightweight materials such as Kynetium™ and fully adjustable temple arms and nose pieces, with Shamir’s recently launched Attitude III® progressive and single vision sun lenses, the companies will create a revolutionary new sport and fashion sunwear line unlike anything seen in the industry before. This ultimate RX solution will be edged at Shamir’s new edging facility located in Los Angeles, CA, where jobs will be processed quickly with accurate precision.

“Capitalizing on the knowledge of our lens designs and edging expertise, we have taken optics, precision and aesthetics of finished eyewear to a new level,” said Nir Shmuel, VP Operations of Shamir. “Each job processed at Shamir’s edging facility is analyzed based on the Shamir design, the patient’s RX and the intricacies of the frame to ensure that the final product provides superior optics and unmatched cosmetics,” added Shmuel.

“Shamir represents the pinnacle of lens technology and we are delighted to bring their new Attitude III lenses to the Technically Cool Rudy Project line,” said Brad Shapiro, Rudy Project Principal. “Our relationship began several years ago with the launch of Rudy Project’s FreeForm TEK™ lenses which were fabricated in our proprietary ImpactX lens material, creating a virtually indestructible lens with amazing optical properties. Now, we’re excited to strengthen that relationship as we utilize Shamir’s new Attitude III lenses which will again be crafted in our award-winning ImpactX material.”


About Rudy Project
Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and Rx/prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics.  Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Along with proprietary, award-winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™, Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty.
Learn more about Rudy Project at

About Shamir
Shamir Insight, Inc., is a wholly owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive and single vision lenses. Shamir’s extensive product line incorporates a premium selection of Freeform® lifestyle designs such as their revolutionary Autograph III® progressive lens, Attitude III® sunwear line and Computer™ and WorkSpace™ occupational designs. Shamir’s newest product offerings utilize revolutionary technologies including their proprietary EyePoint Technology III®, Natural Posture™, IntelliCorridor™ and As-Worn Quadro™, to ensure the most personalized solutions based on the patient’s lifestyle needs. Recently, Shamir opened an edging facility in Los Angeles, CA to provide a unique solution for frames requiring complex edged lenses. Shamir’s edging expertise combined with the knowledge of their lens designs allows them to produce a final product that provides premium optics in an expanded Rx range, is aesthetically pleasing, and ensures a secure fit in the frame.  Shamir Insight is a member of Vision Council (VC) and the Optical Laboratories Association (OLA).  The company was established in 1997 and is headquartered in San Diego, CA. Learn more about Shamir at


Media Contacts:
Devin Johnson
(949) 272-2476

Samantha Coon
Shamir Insight, Inc.
(858) 444-3877

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