Rudy Dominates the IronMan World Championship

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Lava Magazine’s Numbers Prove Rudy Project Stands Above The Rest

Denver, CO – For the second year in a row, Rudy Project has taken the top spot of Lava Magazine’s Kona helmet count. However, this year’s IronMan World Championship equipment tally reveals Rudy has done much more than just come in first.

“These athletes demand nothing but the best,” remarked Paul Craig, President and Co-Founder of Rudy Project North America. “It’s no wonder then, that more than half of those racing with aero helmets chose Rudy Project’s Wingspan to provide them with a lightweight, well ventilated and aerodynamic solution.”

Rudy Project's Black Wingspan Aero Helmet

Rudy Project’s Black Wingspan Aero Helmet

With 354 triathletes wearing the Wingspan Aero Helmet, Rudy outnumbered every competitor by a larger margin than ever seen in any IronMan event; 52% over Louis Garneau (232) and double the amount of Giro helmets (177). This staggering number reflects Rudy’s exponential growth over the last few years; 67% more than the 2011 IronMan helmet count and a whopping 210% over 2010.

Hailed as the Best Aero Helmet in Triathlete Magazine’s 2012 Buyer’s Guide, the Wingspan’s 7 disc retention system allows for single-handed on-the-fly adjustments, and the 15 different vent configurations “…effectively eliminate the only reason to race using a road helmet: cooling.” At only 349 grams, the Wingspan combines all these features in a package more than 100g lighter than its closest competition.

Helmets were certainly not the only piece of Rudy equipment crossing the finish line at Kona. Rudy Project sunglasses protected hundreds of athletes eyes during the grueling race. “These sunglasses are perfect for Ironman,” said James Goswell, 8 time IronMan competitor, “They won’t fog up during the bike and they don’t shift around during the run.”

At the end of the day though, one athlete finished above the rest. Taking home his first IronMan World Championship title while wearing a pair of Rydon sunglasses, Pete Jacobs arrived in first with a time of 8:18:37.

About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 and 2012 Ironman World Championships in Kona, HI and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.  Learn more about Rudy Project at

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