October 14, 2016


Welcome back! This month’s News Review is highlighting ALL THINGS KONA! We had an extraordinary time keeping our fans updated and cheering for our athletes at this year’s IRONMAN World Championship. If you missed any of the action on the Big Island, here’s your chance to catch up! So sit back, relax, and enjoy:


WE DID IT! #1 @ Kona Six Years in a Row!

Rudy Project smashed all records by earning the prestigious title of “Most Worn Helmet at the IRONMAN® World Championship” for the SIXTH consecutive year. LAVA Magazine released their official product count numbers Friday evening after bike check-in, announcing that Rudy Project was again #1 with 550 helmets!And don’t forget, be sure to check out our 2016 Kona recap here as well! We couldn’t have done it without all of our amazing supporters, so from all of us at Rudy Project – THANK YOU!


Customizable, Lightweight, Performance Ready:
Meet the 2017 Fotonyk Sunglass

jordanrosenThe future is now. Introducing the 2017 Fotonyk performance sunglass. Lightweight, customizable, and unmistakably Rudy Project.


Stand Out. Be Seen. Be Safe.

fluogrouphelmetsWhat’s trending this fall? If you’re a hardcore triathlete, cyclist, or just someone who enjoys a leisurely spin, it’s all about the fluo gear. Standing out, being seen, and being safe is easy with Rudy Project’s line of bright colored helmets, sunglasses, Rx solutions, and apparel!


The Ultimate Shield Sunglass

tralyxxlfbYou saw it debut in the pro cycling circuit and it was quite a hit on the Queen K this year, but now the Tralyx XL is finally here! With this new design, our award-winning Tralyx frame features a larger XL lens offering more depth, coverage, protection, and field of vision.


Spotlight on Andy Potts and his Wing57

triathlete-1We’re super thrilled to see pro triathlete Andy Potts posing with his Wing57 aero helmet on the cover of the November 2016 issue of Triathlete! Be sure to grab yourself a copy!


The Power of Pink

pink-power-ig-updateOctober is Breast Cancer Awareness Month! Show your support with some new Rudy Project pink gear, available on our website and at any authorized dealer.


Emerging Gear: the Airgrip

jordan-rosen-photographyWe’re excited that our all new Airgrip sunglasses made GearJunkie’s list of Emerging Gear! This frame combines Italian styling and adaptable features for sport and casual use, all while protecting the wearer’s eyes in a unique wraparound style that weighs in at only one ounce.


Make Me an IRONMAN

cufq3ecwcaadrigHave you always dreamed of becoming an IRONMAN triathlete? Or perhaps you’re looking for your next extreme fitness challenge. Either way, Rudy Project has teamed up with Beachbody Performance to make it happen. Learn how to make your triathlon dreams a reality.


What’s Next on the Rudy Event Calendar:

12615311_10153349720268457_2022138376610682363_oWhere will we be next? Head of the Charles Regatta, IRONMAN 70.3 Austin, and IRONMAN Florida! Be sure to stop by and check out our awesome selection of sunglasses, helmets, gear bags, and more!

To see all the events Rudy Project will be at in 2016, click here!




Jackson Finishes 3rd in Kona:
First American Female to Podium in 10 Years!

finishwebHeather Jackson made history  as the first American female pro to podium in 10 years at the IRONMAN World Championship! Congrats from all of us at Rudy Project!


Racing with the Heart of an Athlete

agar2Johnny Agar was told he “may not, among other things, ever be able to speak, sit up, or walk,” yet he had the chance to compete at the 2016 IRONMAN World Championship with some of the toughest endurance athletes in the world this year. Johnny has lived his entire life with cerebral palsy, which affects the part of the brain that controls skeletal muscle and can result in limited movement and reflexes. With the help of his dad Jeff and Rudy Project’s technically cool gear, Team Agar experienced Kona!


Mary Beth Ellis Announces Retirement

marybethellisThis just in: Mary Beth Ellis has officially announced her retirement from professional triathlon. She had an amazing last race on the Big Island & we wish her the best of luck in her future endeavors!


US Ski Team Returns From New Zealand Training Camp

usskiteamOkay, so it probably wasn’t as warm as Kona, but our awesome U.S. Ski Team members recently took a trip to New Zealand and brought back some unforgettable memories and photos. Check out their training camp at the Snow Farm in Wanaka. We are proud to be their Official Sponsor!


Road to Recovery

Imagine going from an IRONMAN triathlete, to someone restricted to 10 minutes of activity a day. That’s exactly what happened to Jake Montgomery when a collision with a car flipped his life upside down. From all of us at Rudy Project, we wish you a speedy recovery!


Etixx – Quick-Step Crowned
Team Time Trial World Champions!

Congrats to Etixx – Quick-Step Pro Cycling Team, the 2016 Team Time Trial World Champions! The 40km-long course was flat and suited perfectly for the powerful riders, but very technical as times, especially in the first and closing kilometers, as it included several corners and roundabouts.




Here at Rudy Project, we take pride in the accomplishments of all our athletes, from all backgrounds and at all ability levels. Each month we will showcase one of our “BRO” athletes who is an amateur competitor doing amazing things on and off the race course. Learn about this month’s star, Jenn Garnand, in a personal story she shared with us below:

img_4120“Kailua-Kona, on the big island of Hawaii. The home of the prestigious IRONMAN World Championship. This is the place where I left my dreams just a few short years ago. After spending what felt like only an instant on the island, there was the solid belief that I’d be back there. I just had no idea it would be so soon. Kona is the field of dreams, the holy grail of triathlon. For me, it’s a physical and spiritual connection with a sacred place I’ve only been to a handful of times. To dream of Kona is to hope for a miracle. To visit Kona is to feel the magic of this sacred place. To be selected to race in the greatest race is to witness a dream come true and unlock a potential within yourself that most people only dream of.

As a 10x IRONMAN and 2015 IRONMAN World Championship Finisher, I have come to have an admiration and appreciation not only for the endurance racing we all love, but in giving back as a volunteer for an event I hold dear to my heart. As a 3x IRONMAN World Championship Medical Team volunteer, I love being out on the course not only to assist athletes with any medical situations that might arise, but mainly to assure them that they are okay and encourage them to keep going when they feel like they simply can’t. This is the thing I love most about triathlon…when your mind says no, your body wants to quit, your heart is in limbo. You’re in pain and nothing makes sense anymore. And yet you somehow carry yourself to the finish line… one foot after the other. Once you finish something like an IRONMAN, you realize that you really can achieve what you will yourself to accomplish. You approach life with a new perspective. The IRONMAN motto rings true- that ‘Anything is possible.’


IRONMAN is so much more than just a triathlon. In a world of instant gratification, the IRONMAN journey teaches us that some things take work. If it’s something you really want bad enough, it’s worth it to put the time and effort in to get to that place. It teaches us to not give up just because things get hard. That everything isn’t immediate. And sometimes the most rewarding and amazing outcomes result from the toughest fights and during the strongest storms.

I’m proud to have shared the experience of the 2016 IRONMAN World Championship and served on such sacred turf with all of the athletes, volunteers and spectators while representing Rudy Project along the way. It was a beautiful moment and incredible journey that no one can ever take away from us. Our triathlon affiliations and adventures began elsewhere, but the meaning of it all was solidified on that mystical island. Until next year… Aloha and Mahalo!”




gearoftheyearWhat use to be spotted all over the sidelines at Kona? The Maskeryna, which happened to win Outside Magazine‘s Gear of the Year award in 2005. Sorry we don’t offer this model anymore, but our casual collection has grown quite a bit recently, so check it out!




From across the vast internet to right in our own back yard, here are some of the coolest photos, videos & stories that have been shared with us lately. Most of them, sent to us from people just like you, Rudy Project fans! Take a moment if you haven’t already, and connect with us on social media – keep sending us your photos, videos & stories – we’ll be sure to share them with the world!



#ProductPhoto of the new Fotonyk glasses from @rudyprojectna. Gotta admit, they’re pretty sweet looking 😀

A photo posted by Devin Johnson (@devinmadethat) on


Pictured: Rudy Project North America’s summer intern Pierre-Marc Doyon and the VP of the USA Triathlon Board Mike Wien – both 2016 Kona finishers!


Pictured: Rudy Project North America Inside Sales Rep, Lea Szabo, crushing a Spartan course!

Not sure if it’s the altitude or the views that are leaving me breathless ️🍂🍁

A photo posted by Katherine Stewart-Jones (@kath_sj) on


Pictured: Rudy Project North America Event Sales Director, Johnny Vu, tearing it up at the finish of IRONMAN Chattanooga!

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