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News Review – June 16, 2017

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An epic news review from an epic few months! Welcome back to the news desk of Rudy Project, your go-to spot for the latest product and athlete happenings.

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NEW LOGO – Over 3 decades of history

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You may have noticed that Rudy Project’s logo got an update. It’s new, modern, sleek; everything that embodies the Rudy Project brand. It’s not a huge departure from where we started in in 1985 (see the timeline below) but we’ve evolved to make you better, faster, and stronger.

The evolution of the Rudy Project logo.

The evolution of the Rudy Project logo.

Get your own classic piece of Rudy Project heritage with the Rydon, available with prescription adapters and over 30 lens choices.

 

BOOST 01 – Road Meets Aero Meets… Gravel?

Read more about the latest and greatest from Rudy Project: the Boost 01. We’ve seen this sleek road-aero lid in the most unlikely of places (cyclocross race???) and on the heads of some of the fastest tri and road athletes out there. Writer and pro reviewer Greg Kaplan put the Boost 01 through its paces on what turned out to be a not-so-easy gravel grinder. Read the full review.

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NEW WING57 VISOR

When athletes speak, we listen. We’ve had reports of some visors that are less than secure in the Wing57 aero/TT helmet, so we’ve introduced a new flip up visor design, aimed at making the helmet faster through T1 and making the visor more secure. Learn more about the design, and if you’re a Wing57 owner who hasn’t gotten a new visor, read on to find out how to claim your free visor.

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The new Wing57 visor on a rider from Team Visit Dallas DNA – Photo by Dan Munson

 

AIRGRIP – Shark Tooth Sharp Optics

 

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Say that title 5 times fast. The Airgrip, the sunglass design inspired by a photo from our very own Jordan Rosen, was featured in Outside Magazine’s Summer 2017 Buyer’s Guide. From the review: “shark-tooth-sharp optics, slay glare, and make the water’s surface disappear—hello, marine life.” Read the full review.

 

RACEMASTER – Peloton Magazine’s Blinging Best

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Come si dice “helmet” in italiano? The Italian word for helmet is ‘casco’ or ‘caschi’ (plural). Peloton Magazine loved the blinging gold Rudy Project Racemaster and featured it in Issue 67, The Italian Issue, of their storied publication. Read here.

 

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The 100th Giro d’Italia

Team Bahrain-Merida. Credit: Bettini Photo

Team Bahrain-Merida. Credit: Bettini Photo

The 100th Giro d’Italia was filled with epic stage wins, death-defying descents, and grueling climbs. Read on to find out how all teams Rudy Project faired! Read more.

 

US SKI TEAM IN OFF SEASON

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A lack of snow doesn’t slow down Kikkan Randal. She just took took first place in the 25th annual Alaska Run for Women road race, held over Anchorage streets and bike trails in the first weekend of June.

 

Ironman Asia Pacific Championships

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It was a Rudy-studded podium at Ironman Cairns with athletes Josh Amberger and Sara Stan Crowley taking the top spot, and amazing runner up performances by Sarah Piampiano and Joe Gambles. Amazing performances all around!

 

Ironman Boulder

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Cool heads prevailed at the heat-stricken Ironman Boulder, where Heather Jackson and Boulder-local Matt Chrabot each took second.

IM 70.3 Switzerland

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Reudi Wild came triumphantly down the chute in Switzerland to claim the 70.3 title after a stellar split on the bike.

 

 ARTEMIS RACING SAILING TEAM

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Rudy Project is proud to announce a partnership with Swedish Challenger Artemis Racing ahead of the 35th America’s Cup taking place this summer. As an official supporter and provider of eyewear, Rudy Project will supply Artemis Racing with top of the line sailing sunglasses. During training sessions and competitions the Artemis Racing crew will wear a special edition of the Airgrip Sailing Sunglasses customized with the blue and yellow team colors. The Airgrip’s wraparound geometry ensures superior comfort and the cutting edge Polar3FX lenses eliminate glare while providing enhanced contrast and accurate color perception. The Airgrip also includes soft polymer Peripheral Shields, removable side inserts which guarantee protection from wind, water and other atmospheric elements. Rudy Project has also developed a special edition of the Spinhawk lifestyle sunglasses with the team’s colors and logo for onshore wear.

 

WESTERN STATES 100

Known as THE most popular ultra run in the United States, the Western States 100 starts next weekend on June 24, and the route takes runners from Squaw Valley, CA, to Auburn, CA with over 18,000 feet in vertical gain. Rudy Project athlete Jeff Browning is a favorite to win, and we want to wish him good luck! Read the race preview from I Run Far.

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The Unsung Domestique

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Behind the yellow jerseys and podiums are hard working team members with their own roles, none more important than that of the domestique. Team Colavita-Bianchi rider Amber Pierce was recently profiled in Cycling News, and she has a long career of advocating for women in the sport and bike-friendly communities. Read the full article.

 

COLORADO CLASSIC

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The route and stages were just announced for the Colorado Classic and we can’t wait until August. Men’s and women’s races will be televised, and the lap-oriented layout is combined with what promises to be an entertaining music and food festival. Read more.

 

KOKOPELLI 100

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Founded by Mark Jensen (the collegiate runner/entrepreneur/Ironman who started the nutrition company Glukos), the Kokopelli 100 promises to be one tough race. In order to win the $50,000 purse, it’s estimated that men and women competing will need to keep their average speed between 18-20 miles per hour for the duration of the race while climbing and descending Moab’s iconic Kokopelli trail. There are only 500 slots available, and some of the best names in the world are coming to compete. Read more about the race on the website here. For a limited time, Rudy Project readers can enter the code “rudy50” at registration checkout to get 50% off the registration fee. Register today, and become a part of American mountain bike history!

 

Wear Your Helmets, Kids

Brand ambassador Ashley crashed at IM Texas in her Wing57 that she had owned for three weeks. She took to Instagram to tell her audience why replacing your helmet after a crash is important, nay, necessary.

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Rudy Project PSA – your helmet is one use only. If you crash in it, even if there’s no visible damage, you need to replace it. Luckily, Rudy Project North America offers a Crash Replacement Guarantee, where we’ll get you a new helmet for 55% off, up to 6 years after the purchase of your original helmet. If you have a crashed helmet, call our Customer Service at 888.860.7594 ext 2, and we’ll take care of you.

 

 

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