March 11, 2016

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PedroGomesNRWelcome back athletes and fans! What a crazy couple of weeks it’s been! If you don’t know what we’re talking about, you probably aren’t following Rudy Project North America on Facebook, Twitter, and Instagram

Now, it’s time to sit back and enjoy the top stories of the past two weeks:




New Spring Helmet and Sunglass Lineup
Announced by Rudy Project

Airstorm_Left_Side_Isolation2Looking for some new gear for the new season? Rudy Project has your back! We’ve just released several new helmet and sunglass colors just in time for spring! Get all the details below & be sure to head to for the full lineup of new products:


The Stories Behind Triathlon’s Unique Brand Names

RudyLogoEver wonder where the name “Rudy Project” came from? Triathlete Magazine breaks down the history behind our brand, as well as several over unique names in the triathlon industry. Check it out:


Betty Designs + Rudy Project =
Design Match Made in Heaven

Watch the video above showcasing the new designs from Betty Designs and Rudy Project! Stay tuned for more information about our partnership in the coming weeks!


Rudy Project Rydon Gets Put to the Test


No slipping, sliding, or budging when it comes to Rudy Project’s fully adjustable Rydon performance sunglasses. Our best-selling frame gets put to the test in this quick and simple review by the Great Western Bicycle Rally. Click to learn more:


What’s Next on the Rudy Event Calendar:

12466010_10153328308478457_7642994027974590426_oRudy Project at IM 70.3 Puerto Rico is a match made in heaven! We are stoked to be back this year March 18-19, with outrageous deals on our award winning helmets, sunglasses and gear! Come by our booth to meet the Rudy team!

To see all the events Rudy Project will be at in 2016, click here!




2016 Amgen Tour of California Teams Announced


The word is finally out, and the 2016 Amgen Tour of California is full of Rudy Project athletes! On the men’s side, be sure to look out for Etixx Quick-Step and Jelly Belly Pro Cycling. We will have representation on the women’s side from TIBCO-SVB, Visit Dallas DNA, and Colavita! Read more:


Kessler Smashing Records at IRONMAN New Zealand

The 2016 edition of IRONMAN New Zealand was a day for smashing records! Winner Meredith Kessler broke her own course record, claiming her fifth consecutive title there and her fourth recorded sub-9 hour performance! Read more about MBK’s race and all the Rudy Project women who tore it up on the course via


Adam Kimble Hits 500 Miles

We’d like to congratulate Adam Kimble for hitting the 500 mile mark on his attempt at breaking the Guinness World Record for Fastest Crossing of America on foot by a male! What’s a better way to celebrate than with this hilarious video? Check it out now!


Appleton Grabs the Sprint Finish in Buenos Aires

Congrats to Sam Appleton who made a last minute surge for the win at IRONMAN 70.3 Buenos Aires! Get the race recap here:


Sarah Piampiano: From a Friendly
Bet to an IRONMAN Champion

“In many ways, there’s no better story than hers.”  Who is she? Learn how elite triathlete Sarah Piampiano turned taking on a friendly bet into chasing a world championship title:




kybo_demiturtleCheck out this week’s throwback product, the Kybo, in classic Demi Turtle Gloss. Good thing the Soundwave was just released in that color combo!




From across the vast internet to right in our own back yard, here are some of the coolest photos, videos & stories that have been shared with us lately. Most of them, sent to us from people just like you, Rudy Project fans! Take a moment if you haven’t already, and connect with us on social media – keep sending us your photos, videos & stories – we’ll be sure to share them with the world!



Cold weather essentials. #vscocam #foodporn #modeldiet #strava #coffee #doughnut

A photo posted by Roman Siromakha (@roman_sir) on

#Repost @teamcyclingfunvic ・・・ Manarelli no Tour de Langkawi Malásia #vaibrasil #rudyproject #mixbicicletas

A photo posted by Rudy Project (@rudyproject1985) on

Jelly Belly Man.

A photo posted by Jacob Rathe (@jacobrathe) on

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