June 10, 2016

RPV3Hard to believe it’s already June, but we’re excited to get into the full swing of warm weather and fast racing! Give us a follow on Facebook, Twitter, and Instagram so you get updated on the hottest RP news the second it happens, and start scrolling for some awesome product reviews, cool videos, and epic social media photos:




Rudy Project Adds Fashion-Forward Design
to Casual Sunglass Collection: The Astroloop

AstroloopRudy Project is proud to unveil our latest and most fashion-forward casual sunglass: the Astroloop. These shades combine stylistic design elements from Rudy Project’s 30 year heritage into a single frame, and will be a perfect style accompaniment everywhere from model runways in Paris, to the boardwalks of Venice beach. Read more on our press blog: http://bit.ly/1t2pCPp


The Best Athletic Photos on Earth: What it Takes

jordan2Rudy Project has partnered with breakout photographer Jordan Rosen as he spends two weeks in the backcountry of Iceland, photographing the most advanced athletic gear in the world, amongst some of the most beautiful backdrops in the world. During his travels, Jordan will document what it takes to shoot these jaw-dropping images; technically, aesthetically & logistically. Read more about this exciting adventure here: http://bit.ly/1PMNMaT


Outside Magazine Raves About the Synform

_FRM5550“These superlight glasses look like they’re racing (and winning) even before you put them on.” See why Outside Magazine praises the Rudy Project Synform in their 2016 Buyer’s Guide: http://bit.ly/1UCPlXC


Betty Designs Brings Momentum
with Signature Rudy Project Sunglass

betty x rudy portraitBetty Designs has officially launched their FIRST-EVER limited edition Rudy Project sunglass! Fashionable, comfortable, and all around bad ass, these shades feature classic Rudy Project design with a touch of Betty flair. Read more about this exciting collab: http://bit.ly/25J6J5P


Why Runners Love the Tralyx

_X8A16829What’s UltraRunning Magazine have to say about the Tralyx? “These glasses ride very comfortably, and were our favorites for all-day outings on the trail, where light conditions change constantly, such as when going in and out of tree cover.” Learn more here: http://bit.ly/1raa4I3


Synform: Your Next Shooting Shades

Jeff and Jesse from Practically Tactical give you the full run down on Rudy Project’s completely foldable Synform glasses in the video above. See why these shades are perfect for shooters!


What’s Next on the Rudy Event Calendar:

11226552_10153340953503457_7944295259941708047_nWhere can you find Rudy Project this month? IRONMAN 70.3 Eagleman, Escape From Alcatraz Triathlon, IRONMAN 70.3 Syracuse, and IRONMAN 70.3 Coeur D’Alene! Swing by our booth to check out the latest & greatest, and get an outstanding deal.

To see all the events Rudy Project will be at in 2016, click here!




Barnett and Russell Reign in Raleigh

What a weekend it was in Raleigh! Congrats to the 2016 IRONMAN 70.3 Raleigh Champions Lauren Barnett (Former Rudy Project Sales Manager) and Matt Russell! Shout out to Meredith Kessler, James Hadley, and Richie Cunningham for their podium finishes as well. Read more: http://bit.ly/1X8RwWw


Rudy Project and Paola Gianotti Raise Money
For Women of Uganda with 48-48-48 Project

paola1Rudy Project has proudly partnered with endurance sports enthusiast and women’s rights activist Paola Gianotti as she rides her bike through 48 states in 48 days in order to raise money and awareness for underprivileged women in Uganda. Read more about this honorable feat on our press blog: http://bit.ly/1rbH6Yn


Pro Triathletes Have More Fun

Who said triathletes can’t have a little fun? Andy Potts hosts as Rudy Project pros Heather Jackson (who just won IRONMAN 70.3 Chattanooga) and Andreas Dreitz take part in super short distance triathlon. Check it out above!


Rudy & Etixx Dominate in California

Congrats to Julian Alaphilippe and the Etixx – Quick-Step Cycling Team for their performances in the 2016 Amgen Tour of California. The team took risks and showed their dominance throughout several days of racing, earning Julian the yellow jersey.




bayor_turquoiseWould you rock the Bayor helmet on the roads today? If blue is you color, head to our website and check out a more modern lid, the Sterling!




From across the vast internet to right in our own back yard, here are some of the coolest photos, videos & stories that have been shared with us lately. Most of them, sent to us from people just like you, Rudy Project fans! Take a moment if you haven’t already, and connect with us on social media – keep sending us your photos, videos & stories – we’ll be sure to share them with the world!


Feels good to compete! Thanks #seattle for providing amazing weather. @xsnation @rudyprojectna @vitaminaswim @avpbeach

A photo posted by Megan Wallin (@meganwallin13) on

Kayak fishing is good for the soul. #fact #kayakfishing #basscrazy365 #bassfishing

A photo posted by Stewart Venable (@maniyakfishing) on

What a great #Giro it has been so far!! Three of the @etixx_quick_step riders wore the #magliarosa ! #WayToRide @brakethrough_media

A photo posted by Etixx – Quick-Step (@etixx_quick_step) on

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