January 29, 2016

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News_ReviewWelcome back! It’s sure been a crazy couple of weeks, but don’t worry, we’ve compiled all the biggest product news, competition recaps, and social media photos right here. Be sure to follow us on Facebook, Twitter, and Instagram to stay updated on our products, athletes, and deals! It’s time to jump into this week’s News Review:


Rudy Project News:


The Synform – Perfect Vision Unfolded

synform3The future of performance eyewear is here. Introducing the Rudy Project Synform: a one a of kind, completely foldable sport sunglass. Read more about this optic revolution here: 


Is it Time You Upgraded to the Rudy Project Wingspan?

wingspan_black_whiteeNew year. New season. New helmet? Check out Triple Threat Triathlon’s review of the Rudy Project Wingspan & see why you should upgrade to one of the sleekest aero helmets on the market:


20/20 Magazine Highlights the Soundwave

sunday20/20 Magazine gave a shout out to one of Rudy Project’s newest casual models, the Soundwave, in their January 2016 issue. Be sure to grab a copy if you haven’t already:


SHOT Show 2016

Legendary competitive speed shooter Jim O’Young made an appearance at this year’s SHOT Show to discuss why Rudy Project makes the best shooting safety glasses on earth. Check out the video above from Practically Tactical to learn why the new Tralyx with ImpactX-2 lenses is perfect for shooters!


What’s Next on the Rudy Event Calendar:

12440693_10153328292478457_7046337580421570975_oThe Birkie + Rudy Project = One Awesome Time. We’re back this year at the American Birkebeiner February 18-19 & will have all our stellar sunglasses and gear on hand. Swing by our booth to check out the latest & greatest, and get a SWEET deal.

To see all the events Rudy Project will be at in 2016, click here!



Athlete News:


Rudy Project Summits the Top of the World with
Two-Time Cancer Survivor Sean Swarner

sean1After years of success as partners, Rudy Project is continuing to support two-time cancer survivor and climber of the Seven Summits, Sean Swarner, as he tackles the boundaries of human limitation in 2016. Want to learn more? Click here:


Siri Lindley Inducted into USA Triathlon Hall of Fame

siri1President and Co-Founder of Rudy Project North America, Paul Craig, calls elite triathlete and coach Siri Lindley “one of the most exceptional athletes I’ve worked with in all my years at Rudy Project.” Read more about Siri’s prestigious and well-deserved induction into the USA Triathlon Hall of Fame:

Additonally, the very first Siri Lindley triathlon camp will be held in beautiful Boulder, Colorado June 16-19! You can join the fun and sign up now:


Q&A with U.S. Women’s Eight Rowing

Nice shout out from Sports Illustrated to the USRowing Women’s 8+! As the Official Eyewear of USRowing, we’re rooting for you all! ‪Click here to read the full interview:


U.S. Women’s Ski Team Relay Makes History

The U.S. women placed a historic second for their best-ever relay finish the World Cup 4 x 5 k in Nove Mesto, Czech Republic. The team was made up of Jessie Diggins, Sophie Caldwell, Sadie Bjornsen, and Liz Stephen. We’re so proud to be the Official Sunglass of the U.S. Nordic Ski Team! Read more:


A Day in Spain with Etixx Quick-Step

etixx16ah-climb-4-920What’s it like to spend a day with the Etixx – Quick-Step Cycling Team? PezCycling News had the chance to chase these World Tour riders around Spain, so check out the recap as they rock Rudy as their Official Eyewear for 2016:


Rudy Meets CrossFit

IMG_2737Wodapalooza is the second largest CrossFit competition, besides the Games. It takes place in Miami, FL and is in its 5th year running. It has representation from 16 countries; 1,200 competing athletes and 22,000 spectators. The weekend celebrates with individual and team competitions, challenging those involved to movements and skills that are combined to excel in strength, stamina, speed and athleticism that is practiced by CrossFit, worldwide. Rudy Project has made an appearance to the scene because of our functional Transition 46 bag and technically cool eyewear. With our new partnership with Adrianna Grassi-Mosley and CrossFit HARDCORE, we were able to watch our sponsored athletes soar to a first place victory in the RX Female Division! You can learn more about Wodapalooza here:



Retro Product of the Week:

fobosLet’s look back to 2003 when the Fobos was all the rage! If silver glasses are still your style, check out Rudy Project’s most popular frame, the Rydon, in a similar color scheme.



From Our Social Media:

From across the vast internet to right in our own back yard, here are some of the coolest photos, videos & stories that have been shared with us lately. Most of them, sent to us from people just like you, Rudy Project fans! Take a moment if you haven’t already, and connect with us on social media – keep sending us your photos, videos & stories – we’ll be sure to share them with the world!




Muddy feet Happy 💖 @rudyprojectna glasses @isolatorfitness backpack keeping me on track discount code ulbrichfit

A photo posted by !Alyx Ulbrich💖WBFFPro👑! (@alyxulbrich) on

Working out of our new makeshift studio at Betty HQ. @rudyprojectna @bettydesigns #badassisbeautiful #doepicshit A photo posted by Matt Wright (@breedfreakphoto) on

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