Happy 2016! The year may have just begun, but Rudy Project athletes are proving their dominance in sporting disciplines all over the world. Be sure to follow us on Facebook, Twitter, and Instagram to stay updated on our products, athletes, and deals! Dive into this week’s News Review:

Rudy Project News:

Rudy Project Helmets: Proven Performance in 2015

Credit: Paul Phillips Photo / Competitive Image

From triathletes to inline speed skaters, Rudy Project supported competitors in multiple disciplines with the world’s most technically cool lids this year. Take a walk down memory lane & check out how our helmets elevated athlete performances to the highest level in 2015: http://www.rudyprojectusa.com/press/?p=7698

Wrap Around Shield Shades
Recommended by Forbes Magazine

Cyclist, runner, or skier? The Rudy Project Ergomask is perfect for athletes of all kinds! See why Forbes included our full-shield style sunglass in their Performance Inc. feature: http://www.forbes.com/performance-inc/#/

What’s Next on the Rudy Event Calendar:

Credit: Pedro Gomes

Rudy Project is happy to be back at the one and only Tour de Palm Springs January 22nd-23rd, with outrageous deals on our award winning helmets, sunglasses and gear! Come by our booth to meet the Rudy team, and check out all the stellar deals we’ve got! P.S. The Tralyx will be there too…

To see all the events Rudy Project will be at in 2016, click here!

Athlete News:

Rudy Project Partners with Etixx Quick-Step
for 2016 Season

The rumors are true! Rudy Project is the Official Sunglass of the Etixx – Quick-Step Pro Cycling Team for the 2016 season! Read more about this exciting partnership on our press blog: http://www.rudyprojectusa.com/press/?p=7760

Go USA! Two World Cup Wins for U.S. Nordic Skiers

And another one joins the club! Congrats @jessdiggs on your 1st World Cup win!! pic.twitter.com/QXasdmbOoH

— Kikkan Randall (@kikkanimal) January 8, 2016

Just after Sophie Caldwell became the 2nd US woman to win a World Cup race, Jessie Diggins also joined the club (Rudy athlete Kikkan Randall was the first)! You can read about Sophie’s race here & Jessie’s here. Congrats ladies!

Technically Cool Gear at the 2016 Dakar Rally

The 2016 Dakar Rally is underway, and Rudy Project is proud to support the legendary Peugeot 2008 DKR Team, & five-time Dakar Rally victor Cyril Despres. The Dakar Rally is one of the most difficult and extreme motorsports races in the world, and the 2016 edition has participants battling over 15 days through Bolivia and Argentina. Read more: http://www.rudyprojectusa.com/press/?p=7739

Collins Takes Pucon 70.3

https://t.co/EBwLU3xkDf Congrats to @blueseventy athlete @triBC on winning #IM703Pucon! #thisisourlab pic.twitter.com/LalnPai7QW

— blueseventy (@blueseventy) January 12, 2016

Ben Collins broke out of a swim-bike duel with Igor Amorelli by a 3rd-best run and took home the crown at IRONMAN 70.3 Pucon. Read more about his victory here: http://www.slowtwitch.com/News/Collins_Riveros_take_Pucon_70.3_5576.html

Brad Cooper: The Most Amazing Athlete
You May Have Never Heard Of

You may not know who Brad Cooper is, but he just might be one of the most impressive athletes in the United States. Read more about his incredible endurance achievements here: http://milehighsports.com/brad-cooper-the-most-amazing-athlete-you-may-have-never-heard-of/

Rudy Project: With Kikkan Randall From the Beginning

Nordic Skier, Kikkan Randall, grew into her career as a professional athlete with Rudy Project by her side. In Kikkan’s second article for Rudy Project, she walks us through her days as a high school skier to her current status as a World Champion, all while wearing the most technically cool gear on the planet. Check it out: http://www.rudyprojectusa.com/press/?p=7680

Up Close with Gina Crawford

A chat with @Gina_Crawford about changes in 2016 https://t.co/XzFDnkHi6q #triathlon #family #symphony pic.twitter.com/fIwfLBV9dP

— slowtwitch.com (@slowtwitch) January 13, 2016

Pro triathlete Gina Crawford is getting ready for the 2016 Challenge Wanaka, but she also has coaching and playing in the Christchurch Symphony on her mind. Check out her most recent interview with slowtwitch:
http://www.slowtwitch.com/Interview/Up_close_with_Gina_Crawford_5583.html

Retro Product of the Week:

Here’s a little red, white, and blue pride showcased on the Ayron helmet! Unfortunately, you can’t get your hands on one of these bad boys anymore, but the Wingspan does come in a USA color scheme, which you can check out on our website!

From Our Social Media:

From across the vast internet to right in our own back yard, here are some of the coolest photos, videos & stories that have been shared with us lately. Most of them, sent to us from people just like you, Rudy Project fans! Take a moment if you haven’t already, and connect with us on social media – keep sending us your photos, videos & stories – we’ll be sure to share them with the world!

Si quieres triunfar….. No te quedes mirando la escalera… Empieza a subir, escalón por escalón….. If you want to succeed… don’t just stand there looking at the stairs…. begin climbing step by step…… " class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />" class="wp-smiley" style="height: 1em; max-height: 1em;" />   A photo posted by mclariond (@mclariond) on Jan 7, 2016 at 7:53am PST

La squadra è pronta per il debutto stagionale di domani alla @vueltaaltachira2016 #nevergiveup #buildyourdream A photo posted by Team Southeast – Venezuela (@southeastpct) on Jan 7, 2016 at 6:34am PST

My girlfriend tried making a parachute #vscocam #beach #miami #ootd #makeportraits #pursuitofportraits   A photo posted by Roman Siromakha (@roman_sir) on Jan 5, 2016 at 5:04pm PST

Beach day with @rudyprojectna A photo posted by Kaila Charice (@kailacharice) on Jan 4, 2016 at 10:15pm PST

Successful first race with the WHEELER Pro Team @ekzcrosstour in Meilen. Became 2nd behind @kevin__kuhn and finished in the GC 3rd, behind the winner @kevin__kuhn and @mauroschmid . The track in Meilen, with a steep climd and a technical downhill, was perfect for me. I’m really happy and I’m feeling ready for the #swisschamps " class="wp-smiley" style="height: 1em; max-height: 1em;" /> in Dagmarsellen. #cxrocks #wheelerproteam #resultsstarthere   A photo posted by Joris Ryf (@jorisryf) on Jan 2, 2016 at 12:18pm PST

Just me and the desert and the wind and the sand this morning. Completed my first 90k for the #festive500! Weather was not on my side today but it’s always great to get out and ride my bike! #festive500 #fitchickstri #abudhabitriathlon #alwathbacycletrack #rapha #stravaproveit #desert #bike #cyclechick @rapha @rudyprojectna @ridebikeshop #livbeyond @livcycling_me A photo posted by Leyla (@fitchickstri) on Dec 24, 2015 at 1:27am PST

Thankfully there was a little sunshine on Thursday to get out and enjoy the @rudyprojectna Koyna lid. It feels like it’s rained for a week straight since. #RudyProject #MTB #29er #mountainbike #rainedout #cyclingshots   A photo posted by Chad Brock (@chadbrock19) on Dec 27, 2015 at 2:30pm PST

6. As in 6 miles⚡️10,300yards, you know you’ve swam far when your watch converts to miles it was dark, cold and rainy but I accomplished my annual Happy Birthday 6mi for the 3rd year! Every time I’ve completed this swim, I feel a little stronger and I’m so pumped UP! For me it’s hard to believe I just started swimming laps 5 years ago! It’s never too late to #workharddreambigdocoolshit ⚡️#fitstrongfierce A photo posted by heatherrosescott (@heatherrosescott) on Dec 21, 2015 at 7:52pm PST

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A rainbow sprinkled surprise appeared on my desk this morning. @rudyprojectna #itsfriday #pink #newshades #casualwear #donutfriday #sprinkles #confettifun A photo posted by Stephanie Artis (@stephanieartis) on Dec 11, 2015 at 8:57am PST