Ironman World Champion Pete Jacobs commits to Rudy Project Eyewear & #1 helmet of Kona 2012


Ironman® World Champion Pete Jacobs and Rudy Project are set to extend their successful partnership. From 2013 onward, the world-class Australian triathlete will not only utilize the exceptional sports eyewear of the Italian company, but also rely on their award winning road and time trial helmets.

For the past several years, Jacobs has trained, raced, and dominated multiple events while wearing his high performance Rudy Project glasses. Achieving one success after another in brutal competitions such as the ITU, 5150, and Ironman 70.3, he eventually won the most sought-after of them all: the Kona Ironman® World Championship 2012 in Kona/ Hawaii. Considered the ‘holy grail’ triathlon, it consists of an extreme 2.4 mile (3.86 km) ocean swim, a 115 mile (185 km) bike race through Hawaiian volcano lava fields, and a full 26 mile (42.2 km) marathon in the blistering tropic heat. An unstoppable Pete Jacobs won this grueling event with a legendary performance, crossing the finishing line with an expression of irrepressible joy framed by his Rudy Project Rydon glasses.

Jacobs began testing a wide range of Rudy Project helmets – eventually narrowing his focus on one of the most popular road helmets: the Windmax – and the most worn time-trial helmet in both Ironman Kona 2011 and 2012: the Wingspan. The accomplished athlete’s feedback will help Rudy Project – which has always been committed to the constant search for excellence in materials, design and performance – to further improve and develop its products.

“We believed in the extraordinary potential of Pete Jacobs right from the very beginning, when he was still an upcoming athlete, and his results have proved us right,” declared Simone Barbazza, Marketing Director of Rudy Project. “We are therefore extremely happy to extend our partnership to helmets as well, since Pete is a prestigious testimonial and an important partner in product development.”

Thomas J. Vonach, global sponsorship manager for triathlon at Rudy Project remarked, “Pete Jacobs has a unique approach to his preparation and performance. He tests and chooses his gear carefully and is not afraid to go unique ways in his preparation. This is all part of his winning strategy that allows no compromises in any field. Above all, Pete is such an authentic, accessible and great sportsman, one could not wish for a better ambassador for Rudy Project and the triathlon sport.”

About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, Rxes, goggles and helmets by applying the most advanced science and technology. Designed and made in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award twice for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 and 2012 Ironman World Championship in Kona, HI and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and 3 year frame warranty.  Learn more about Rudy Project at

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