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ImpactX-2: Lenses for the Everyday Athlete

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It’s 4:30 AM. Your alarm is buzzing. You’re staring at the ceiling thinking about the day ahead. Train. Work. Train. It’s not a normal lifestyle, but it’s your lifestyle. It takes discipline, passion, and undeniable commitment. It takes waking up when the rest of the world is asleep, and venturing out into the sunset when you’d rather be lying on the couch. It’s the regimen of a working athlete, and along with the proper mindset, it also takes the proper gear.

 

At the beginning of 2015, Rudy Project, Italian crafters of award-winning performance sunglasses, unveiled the latest generation of unbreakable lenses, the ImpactX-2. This update of Rudy’s original ImpactX lens features cutting-edge photochromic particles, which provide faster color transition and extremely enhanced contrast via a newly designed HDR filter. Basically, these lenses change from clear to a dark color in a matter of seconds depending on the light and weather conditions around you.

 

Now you’re probably thinking, what’s this have to do with training around a full-time job? Think about the typical times a working athlete gets the opportunity to train. Bright and early, and after those eight hour shifts. Two instances when the sun can rise and fall in the blink of an eye. That’s why Rudy Project’s ImpactX-2 lenses are the ultimate solution for anyone squeezing their training schedule around sessions at a desk.

 

Unlike traditional photochromic lenses which can only go from clear to black, ImpactX-2 is available in five variants that transition from either Clear to Black, Clear to Laser Black, Clear to Red, Clear to Laser Red or Clear to Laser Brown. These lenses are also available in a wide range of frames and styles, including Rudy Project’s newest performance model, the Tralyx.

 

The new lenses activate 25% faster than the previous ImpactX generation, and feature a maximized chromatic range which provides superior perception, sharp imagery, and eye-popping lens clarity. When you rock ImpactX-2, you’re not only getting two lens colors for the price of one, but you’re also experiencing some of the most pristine optical acuity in the performance sunglass market.

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What’s even more exciting is if you’re a prescription lens wearer, because ImpactX-2 can be crafted with your specific parameters by utilizing Rudy Project’s FreeForm TEK™ digital backside surfacing. This applies the prescription to the back of each ImpactX-2 lens for complete edge-to-edge coverage, making these ImpactX-2 lenses completely your own.

 

At this point, if ImpactX-2 is not at the top of your list, you need to think again. The resilient ImpactX-2 lenses can be bent, squeezed, stepped on, and most importantly, taken along on your 5 AM runs. Best of all, they come with Rudy Project’s legendary Lifetime Lens Warranty, which means that if you ever do manage to scratch or nick them, you can get a new pair for just S&H.

 

If you’ve been struggling to find a versatile pair of shades that match your hectic lifestyle, look no further than Rudy Project. All pros have to start somewhere, and we’re here to support your journey to the finish line. Get yours at a local Rudy Project dealer, or online at www.e-rudy.com

 

About Rudy Project

Italian Crafted Sunglasses, Helmets, Googles, + Rx/Prescription Eyewear Since 1985 • 5-Time #1 Most-Worn Aero / TT Helmet at IRONMAN® World Championships • Unbeatable Replacement Lens Guarantee • www.e-rudy.com

 

Media Contacts:

Simone Cordery-Cotter – simone@gorace.pro 949-272-2476

Riley Lantz – rlantz@gorace.pro 949-272-2461

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