Firebolt Blazes the Trails as Rudy Project’s Newest Performance Sunglass

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28 Years of Innovation Concentrated into Ultra-light & Sleek Shades


Denver, CO – From the company known for its cutting edge and ‘technically cool’ products, comes the newest addition to their award winning sunglass line – the Firebolt. Weighting in at an astonishing 27 grams (under an ounce), these ultra-light and stylish sunglasses offer the perfect balance of ergonomics and optical performance in an affordable package.


“These glasses distill down what Rudy is all about. Comfort, Style, Customization, Precision and Performance,” remarked Paul Craig, President and Co-Founder of Rudy Project North America. “We’re proud the Firebolt brings together these features with Italian craftsmanship at an affordable price point. These are sure to a hot item for any athlete looking to up their game.”


The new design of the Firebolt utilizes a number of patented Rudy Project technologies in their wrap-around construction and embraces the historical look of the Ekynox SX, one of Rudy Project’s most successful frames ever. The convenient and easy-to-use Quick Change™ system allows users to effectively manage changing lighting conditions by easily swapping lenses; and thanks to the anti-slip soft rubber temple tips and adjustable Ergo IV™ nosepiece, the Firebolt fits the face perfectly and comfortably, even while riding at extreme speeds or participating in strenuous activity.

“The Firebolt fits well and stays secure to my face, which is essential for cross country skiing, plus they never fog,” remarked Olympian and Nordic World Ski Championship skier, Andy Newell. “After using them for a bit, I’ll definitely say that I’m racing in them. I think they’ll be one of the coolest sport glasses out there.”

“The shape of the Firebolt is ergonomically sculpted for wearing with a bike helmet or hat for running,” noted 15 time National Off-Road Bike race winner Shonny Vanlandigham. “The Firebolt will be well received cyclist because of the vented lenses that will keep your glasses from fogging during hot humid rides and races.  This is especially key for mountain biking when you need clear vision to navigate obstacles on the trail.”


The Firebolt is also fully RX-able, utilizing Rudy Project’s flagship prescription eyewear technology, ImpactRX™ FreeForm TEK™ – which incorporates digital backside surfacing to increase peripheral vision by up to 20% over other leading RX Lenses.


This latest addition to the Rudy Project line is available for purchase online at or from any authorized Rudy dealer.



About RACE

Running and Cycling Enterprises (“RACE”) is a distributor of award-winning, high quality products for triathletes, cyclists, runners and other athletes who demand functional products that allow them to compete and train more effectively.  RACE currently distributes Rudy Project in North America and the Caribbean. For more info, visit:


About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, digital prescriptions/Rxes, helmets, goggles and gear by applying the most advanced science and technology. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award, twice, for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1, most worn TT brand at the 2011 and 2012 Ironman World Championship in Kona, HI and the Wingspan time trial helmet was selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and an industry leading 3 year frame warranty. Learn more about Rudy Project at


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