February 10, 2017


Welcome back to the News Review! Our first of 2017, and it’s already been an incredibly busy year so far. Let us catch you up on the latest and greatest for athletes, products, partnerships and more. Kick back, relax, and take it all in.



Featured on the heads of Team Bahrain-Merida

The newest road helmet from Rudy Project is loaded with safety tech and convenient features. The innovative new HEXOCRUSH liner is constructed from two different foam densities in a hexagon structure that is specifically designed to absorb impacts more effectively, and disperse force radially and laterally. Plus with exposed rebar, reflective straps and decals, and a removable bug net, the Racemaster is the ultimate in extreme performance and unparalleled protection. Read more.

Sterling Helmet Gets Bicycling Magazine’s Top Ten

“Tough Protection in a Soft Package”


rudy project sterling

What does Bicycling Magazine love about the Sterling? The serious comfort. Plus the removable bug net, the eighteen air vents, and eyewear docks. Read the full review on their website.

Review: The Fotonyk


Affordable, versatile, and customizable: what’s not to love about our brand new frame, the Fotonyk? See what blogger Beard On The Run had to say about the Fotonyk, and how well it held up during a winter run.

“These are are great pair of sunglasses. They work great to stop the cold wind from hitting my face while on winter runs. They also block the perfect amount of sunlight with the transition lenses. I can’t wait for Spring to get here so I can take full advantage of these on those warmer months of training!

Check out what my fellow BibRave Pros have to say about the Fotonyk Sunglasses (Brenda, Angie, Heather, Emily, Jeremy, Erica)”

Read the full review here.



Here at Rudy Project, we have our favorites. One of our favorite kit brands is Betty Designs – they’re fierce, independent, and badass. We like them so much we collaborated with them on a special edition of our popular Momentum casual sunglass, in an exclusive Ice Silver color with Multilaser Pink lenses. And of course, they’ve got the Betty butterfly. Betty has a limited quantity, and you can only get them here. Move fast, and you can get $50 off.

betty x rudy discount




Tour Dubai

Both Team Bahrain Merida and Trek-Segafredo made a strong showing at the Dubai Tour, with Trek-Segafredo’s John Degenkolb taking a close win in the wind-swept Stage 3, with Bahrain Merida rider Sonny Colbrelli coming in third. It was a great race for Degenkolb, who took 3rd overall. Trek-Segafredo is wearing Rudy Project eyewear this season, with Team Bahrain Merida racing in Rudy Project helmets and eyewear. Look for the gold Racemaster in the peloton, it’s hard to miss.

Teams Trek-Segafredo and Bahrain-Merida at Tour Down Under. Photo: Bettini Photo

Teams Trek-Segafredo and Bahrain-Merida at Tour Down Under. Photo: Bettini Photo



And in case you missed it, Rudy Project was all over the podium at Vuelta a San Juan after Stage 3, with Team Bahrain-Merida’s Ramunas Navardauskas taking first after his time trial.

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Another Rudy-studded podium was evident at the 70.3 race in Dubai on January 27. Male pros Josh Amberger and Reudi Wild took second and third respectively. A stellar performance from Australian Sarah Crowley landed her on the podium in third. Which was promptly blown away by her performance at Hell of the West.

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Australian athletes kicked off the season in earnest with Sarah Crowley (3:58:03) and Tim Reed (3:38:42) dominating the women’s and men’s fields at the 28th Hell of the West Triathlon in Queensland, Australia.

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Read More

ADAM KIMBLE on The Discovery Channel

Fondly known as the Bearded Sole on social media, 2015 Gobi March Winner and ultramarathoner Adam Kimble made his television debut this year on the survival show The Wheel from The Discovery Channel. The show features 6 survivalists that are dropped into new, isolated locations that can shift with a single turn of the wheel, forcing them into completely new terrain unexpectedly. The show premiered on January 13th, and new episodes are every Friday at 10pm ET. If you missed it, you can watch Adam make friends with a sloth.


Photo: CharlieKMedia.com


The US women’s ski team made a strong showing in a team spring with a podium – Ida Sargent and Sophie Caldwell combined to finish third in South Korea at the Olympic test event. Both agreed the course was difficult, with long challenging climbs, making the win feel doubly well-earned.

If you want to get to know the women’s team more, you can read the Jan-Feb edition of Freeplay Magazine here.

freeplay magazine cover


sarah haskins

Sarah Haskins is expecting! Now 28 weeks into pregnancy, she blogs about how she’s modified her training to stay fit, but also maintain her health and wellbeing. Read on to find out why she ditched the treadmill for the stairmaster.

TEAM HERBALIFE, p/b Marc’s Bakery


We’re excited to be supporting the h24cycling team this year, with helmets and eyewear. Check out the unboxing, and see what goodies the team will be rocking this year. You can get the Boost, Windmax, Spinhawk, and the Tralyx too!






Rudy Project’s entrance into helmets all started 21 years ago when legend Miguel Indurain wore the SWEETO racing shell, circa 1996. Basically a piece of plastic with bugeye glasses, it looked badass but wasn’t available to the general public. The Sweeto has been relegated to the archive as a museum piece, but you can get the contemporary counterpart – the Wing57 – here, in two brand new fluo colors.


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See something you can’t live without?

No worries. We’ve upped our game and now you can shop our Instagram. That new helmet is just a click away.

rudy project instagram

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See you soon!


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