Classic Style Meets Performance Features with Rudy Project’s Newest Optical Frame, the Intuition

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Denver, CO – Rudy Project, Italian leader in the prescription sports eyewear industry, is excited to reveal the newest frame in their Technically Cool Rx lineup: the Intuition. Timeless design elements and performance features, such as easily adjustable temples, combine in this Italian-made masterpiece, certain to turn the heads of those in search of stylish prescription eyewear.



ImpactX-2 Unbreakable Lenses

“The Intuition takes our Rx game to a whole new level,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Rudy Project has received numerous accolades and recognition for our groundbreaking prescription technology, and this new model simply solidifies our place as an innovator in style and performance prescription solutions. Sporty and practical elements have come to together here to make something that is just flat out cool and functional.”


The new Rx frames utilize an exceptionally lightweight Grilamid chassis to guarantee high impact resistance, while streamlined temple arms feature racing accents and are easily adjusted for an amazing  fit every time. The Intuition is perfect for frequent wear but has no issue easily adapting to any active lifestyle or sport, all with an unmistakable Rudy Project design and impeccable award winning Italian quality.


To give the most optical flexibility, the Intuition can be crafted with either in-house Rx lenses made by an optician, or with Rudy Project’s award winning ImpactRX-2 lenses.


ImpactRX-2 lenses are the absolute cutting-edge of eyewear technology, incorporating a casted substrate originally developed for Apache helicopter windshields with photochromic particles. This allows the lenses to have both incredible optics, and light-changing adaptability, going from clear to very dark in sunlight.


Similar to most Rudy Project performance eyewear frames, the Intuition comes standard with fully adjustable temple tips, allowing for a customizable fit on every face and in every sport. Launching in three colors and two frame sizes, the Intuition will give both Opticians and their patients the flexibility of Rudy Project’s best.



 Order a pair of the Intuition Rx frames at or any authorized optician


About Rudy Project

Performance Italian Sunglasses, Helmets, Goggles + Rx/Prescription Eyewear Solutions • Unbreakable ImpactX-2 Lenses • Designed + Crafted in Italy for over 30 years • Family Owned Since 1985 • #1 Most-Worn Aero / TT Helmet at the IRONMAN World Championships in Kona, Hawaii for the last five consecutive years • #1 Gold Medal Winner in Winter Olympics (Torino) • Over 100,000 sponsored athletes and ambassadors • Replacement Lens Guarantee, even against scratches •


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