Breakthrough Technology & Aerodynamic Design Fuel Rudy Project’s New Performance Sunglasses, the Proflow™

Novel Concepts and Applied Science Give Rudy’s Newest Shades a Clear Advantage


Denver, CO – Years of research and development in laboratories and on race courses around the world have produced a masterpiece of sports eyewear, the all new Proflow™ from Rudy Project. Flagship to the Rudy Project Concept Collection, these state-of-the-art sunglasses have been meticulously crafted with the aid of biometric engineers and professional athletes to create the perfect harmony between performance, aesthetics and unparalleled comfort during any sport activity and in everyday life.

“Our designers are constantly pushing the envelope to incorporate any technological advantage possible into the eyewear our athletes know and trust, and this latest creation is nothing less than a testament to that creed,” said Paul Craig, President and Co-Founder of R.A.C.E., exclusive distributors of Rudy Project in North America. “We listen to the feedback of every athlete and put those comments to work when designing any equipment. To that end, the new Proflow™ is one of the most comfortable sunglass models we’ve ever crafted. Anyone who puts these on will instantly feel the immense amount of work that has gone into making these the perfect sunglasses for any occasion, sport or not.”

Multiple new technologies have been included in the design of Proflow™, including the unique and patented Suspended-Hinge Geometry™: a ‘flying’ temple design which allows the finest adjustment for maximum comfort and works together with the all new Dorsal Stabilizers™, a system which ensures perfect alignment and directional stability for most head shapes, thus preventing the glasses from pitching down and placing excess pressure on the nose and ears.

One of the most innovative features in the Proflow™ is the new Integrated Air Conditioning™ system which makes novel use of the Venturi effect; a principle of fluid dynamics discovered by the Italian physicist Giovannia Venturi in 1797. This property increases air velocity along specially crafted channels of the temples and reduces thermal shock to prevent fogging.

In addition to the new features of the Proflow™, all of Rudy Project’s classic, award-winning features have been integrated in its design, including the Total Comfort System™ which offers easy ergonomic adjustment via flexible temple tips and the ErgoIV™ nosepiece, ensuring a custom and precise fit for every face. The Quick Change™ system is also included, allowing users to easily change lenses and adapt to different lighting conditions.

The Proflow™ carries a vast range of optic and prescription solutions, including lenses carrying the patented ImpactX™ – a superior shatter-proof and photochromic lens that is guaranteed unbreakable for life. All of these technologies may be melded together with Rudy Project’s award-winning Prescription Optics, a highly-advanced corrective lens solution which utilizes extremely sophisticated cutting and finishing equipment to guarantee sharp clarity, superior comfort and can cater for high corrective factors. This process may be applied directly to create interchangeable prescription lenses, or via two other methods – the RX Direct Clip™ lens carrier system which allows for in-office lens fabrication, or through the use of our low profile optical inserts, which sit directly behind the sunglasses.

The All New Proflow is available now online at or from any authorized dealer.

About RACE

Running and Cycling Enterprises (“RACE”) is a distributor of award-winning, high quality products for triathletes, cyclists, runners and other athletes who demand functional products that allow them to compete and train more effectively.  RACE currently distributes Rudy Project in North America and the Caribbean. For more info, visit:


About Rudy Project

Rudy Project designs and manufactures hi-tech sunglasses, digital prescriptions/Rxes, helmets, goggles and gear by applying the most advanced science and technology. Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Rudy Project has won Outside Magazine’s prestigious “Gear of the Year” Award, twice, for its cutting edge frame and lens technologies. Rudy helmets were recognized as the #1 most worn aero / time-trial brand at the GoPro™ IRONMAN® World Championships in Hawaii for the last three years and have been designated the Official Helmet of IRONMAN® for North America. The Wingspan TT helmet was also selected as Triathlete Magazine’s “Best Aero Helmet” in its 2012 “Buyer’s Guide.”  Of late, Rudy Project has prided itself for providing the absolute best prescription eyewear for athletes and outdoor enthusiasts around the world.  What sets Rudy Project apart is unparalleled customer service standards, cutting edge products and technological innovations, and proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™.  Rudy Project offers a Lifetime Replacement Lens Guarantee and an industry leading 3 year frame warranty. Learn more about Rudy Project at

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