Belkin Pro Cycling Team and Rudy Project Join Forces to ‘Ride the Future’ with Technically Cool Eyewear

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Denver, CO – Rudy Project, Italian crafters and engineers of high-quality performance eyewear, announced today a landmark partnership with the powerhouse Belkin Pro Cycling Team to provide its members with the sport sunglasses necessary to elevate their performance and ‘Ride the Future’. The Dutch team champion cyclists have chosen to wear Rudy Project’s state-of-the-art, hi-tech cycling eyewear in the upcoming competitive season. This prestigious sponsorship is a hallmark of the team’s ambitious plans to elevate their performance with Rudy Project’s advanced optical solutions.

For the last several years Rudy Project has been hard at work engineering a new masterpiece of cycling eyewear that will be a critical piece of equipment in the team’s quest for victory. The Agon Racing Pro™ is the latest sports performance sunglass which incorporates many key Rudy technologies along with several new cutting-edge features to ensure the team will always race with fog-free, crystal clear vision, even on the toughest of climbs and fastest sprints. Riders such as Bauke Mollema and Robert Gesink will be able to precisely adjust airflow and prevent fogging thanks to the newly integrated Vent Controller™ system. Theo Bos and Jack Bobridge will be able to conquer sprints and time trials without losing focus thanks to the Agon’s fully adjustable nose piece and temple tips, ensuring an accurate and custom fit no matter the race conditions. Furthermore, the QuickChange™ lens system will enable Cyclo-Cross World Champion and team member Lars Boom to rapidly and easily adjust for changing lighting conditions.

The Agon Racing Pro™ was forged by the competitive spirit and is destined for success. The challenges at the Giro d’Italia, the Tour de France and the Vuelta a España are the battlefields it will conquer, and the Belkin Pro Cycling Team will be its champions in victory.


The all new Agon Racing Pro™ is available now from any authorized dealer, and on

About Rudy Project

Rudy Project designs and manufactures performance-oriented helmets, sunglasses, goggles and prescription eyewear solutions by applying advanced science, cutting-edge technology and innovative aesthetics.  Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier brand throughout North America.  Along with proprietary, award winning lens technologies including ImpactX™, Polar3FX™ and RPOptics™, Rudy Project offers unparalleled customer service backed by a Lifetime Replacement Lens Guarantee and an industry-leading three-year frame warranty. Learn more at

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