August 19, 2016


Holy moly, is it the last month of summer already?! All these hot days have flown by, just like our athletes on the race course this season! We’re back on this beautiful Friday with another installment of the Rudy Project News Review, your go-to spot for all the latest and greatest product reviews, social media photos, and nail biting race recaps. So sit back, relax, and start scrollin’ to read about the hottest Rudy news:


Review: Rudy Project Tralyx

ccs-2-0-41014400-1470075851The sport-focused Tralyx is designed for superior comfort, efficient heat dissipation, and maximum safety with high quality optics. Bike Hub took an in-depth look at one of our most popular performance shades in this thorough review.


Windmax Helmet, Anyone?

Peloton Magazine shares how you can make the most of your dwindling summer rides with the Rudy Project Windmax helmet, popular amongst top level cycling teams across the globe! Learn more on their website.


Start Your Next Ride with the Rydon

Rudy 2Robust design, interchangeable lenses, and a fully adjustable frame – does it get any better than the Rudy Project Rydon? Head over to and see what they had to say about one of our most classic frames.


What’s Next on the Rudy Event Calendar:

12485934_10153348034778457_5421832963275986179_oI spy with my little eye, the Rudy Project booth! Where you ask? IRONMAN Coeur D’Alene, IRONMAN 70.3 Ohio, and the Hotter n’ Hell Hundred in Wichita Falls, Texas. Be sure to stop by and check out our awesome selection of sunglasses, helmets, gear bags, and more!

To see all the events Rudy Project will be at in 2016, click here!




Morton Confirms Return to
Top Form with Tour of Utah Victory

HUGE congrats to Jelly Belly Cycling for their outstanding teamwork at the Tour of Utah, earning Lachlan Morton two stage wins and the overall title at America’s Toughest Stage Race! Read more from Cyclingnews about the exciting 7 day competition.


One Weekend, Four Races, Six Wins

One weekend, four races, and SIX huge wins by Rudy Project pro triathletes. What are we talking about exactly? Click here to read how Heather Jackson, Andy Potts, Josh Amberger, Jennifer Spieldenner, Cam Dye, and Sarah Haskins absolutely dominated the tri scene last month!


Chrabot, Barnett Rally in Racine

A photo posted by Matt Chrabot (@mattchrabot) on

Despite a cancelled swim due to severe weather conditions, Rudy pros Matt Chrabot and Lauren Barnett took the overall wins at IRONMAN 70.3 Racine! Shout out to Sarah Haskins, Sarah Piampiano, and James Hadley for their top 5 finishes as well. Read more here about this unpredictable race.


Etixx – Quick-Step Valiantly
Concludes the 2016 Tour de France

DanMartinatfinishstage20TDF_otherThat’s a wrap! After 21 days of racing, the Etixx – Quick-Step Pro Cycling Team has concluded the 2016 edition of the Tour de France. As the team’s Official Sunglass, Rudy Project would like to congratulate the riders on their valiant efforts including an exhilarating stage win and a Top 10 GC finish. Get a full race recap in our press section!


Piampiano Dominates Vineman

Congrats to the 2016 IRONMAN Vineman Champion Sarah Piampiano! And big shout out to Jess Smith for placing 3rd as well! Read more about the women’s race from


Hauschildt and Dietz Take the Tape in Wiesbaden

A photo posted by Andreas Dreitz (@andi_dreitz) on

We’d like to a send a shout out to Mel Hauschildt and Andi Dreitz who took the overall wins at the IRONMAN 70.3 European Championship in Wiesbaden! Read more about the exciting race from IRONMAN.




Here at Rudy Project, we take pride in the accomplishments of all our athletes, from all backgrounds and at all ability levels. Each month we will showcase one of our “BRO” athletes who is an amateur competitor doing amazing things on and off the race course. Learn about this month’s star, Brad Smith, below:

Brad Smith“I suffered a spinal cord injury on June 1st, 2010. I was riding my bicycle and a car pulled out in front of me. I was a runner, cyclist, and triathlete before my injury. Afterward, I wanted to continue to be an athlete. My wife and I started the Atlanta Triathlon Club – Paratriathlon Program to provide individuals with disabilities an opportunity to participate in triathlon.”

Brad used his injury as motivation and most recently, he took 1st Place in the Wheelchair Division at the USA Triathlon Southeast Regional Paratriathlon Championship in Columbus, GA! We are proud to support Brad in his own competitive efforts, as well as the mark he’s making in the paratriathlon community.




Eky_USAIn honor of the incredible performances by American athletes in Rio, we wanted to highlight the Ekynox with USA flair! If you like this style, we still offer the Ekynox SX, which has the same great design with little bit smaller lenses!




From across the vast internet to right in our own back yard, here are some of the coolest photos, videos & stories that have been shared with us lately. Most of them, sent to us from people just like you, Rudy Project fans! Take a moment if you haven’t already, and connect with us on social media – keep sending us your photos, videos & stories – we’ll be sure to share them with the world!

1466566445_Facebook_Rounded_Solid1466566454_Twitter_Rounded_Solid1466566463_Instagram_Rounded_Solid 1466566471_Youtube_Rounded_Solid 1466566480_LinkedIn_Rounded_Solid1466566490_Pinterest_Rounded_Solid1466566496_SnapChat_Rounded_Solid


Sandblasting #rudyproject astroloop #sunglasses #fashion #shades #productphotography #madeinitaly #canon7d #sand

A photo posted by Devin Johnson (@devinmadethat) on

When you both have the same best side #summitstruggles #sundayadventures #cubegonerogue

A photo posted by Erika Flowers (@eflowers89) on


Thanks for reading!

Before you go, we’d like to send a special shout out to our previous Director of Public Relations/crazy guy with pink hair, Devin Johnson, and summer intern/triathlon superstar, Pierre-Marc Doyon for all their hard work at Rudy.

We wish them both the best as they take off on their next adventures…this weekend especially for Pierre-Marc, who is racing to qualify for the IRONMAN World Championships (he won his AG there in 2014)!

A photo posted by Pierre-Marc Doyon (@pm_doyon) on

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